Force.com Platform: Advanced Developers

The annual Platform State of the Union provides an essential update on the vision and direction of the Force.com platform. Feature overviews, demos, and special guest presenters highlight new Force.com technologies for developers. The session will also provide an overview of all the developer activities happening throughout the Dreamforce conference.

Take a deeper look into the new Force.com platform enhancements to be announced at Dreamforce.

Be prepared for the next big thing from Google. Google Wave aims to redefine how we collaborate and communicate on the Internet. This session explains how to embed Wave technology to implement collaboration in your Force.com applications. We’ll also look at how to leverage your business logic and data inside Wave using “Robots.” Join us and learn how to stay ahead of the innovation curve by connecting the two most successful and innovative cloud-computing companies on the planet.

Force.com provides a complete platform and infrastructure to develop, run, and commercialize a cloud-based app. To architect a great app, however, you need to create a great blueprint by answering key questions about functionality (What editions should it support? What features should it include?) and design (Should it be a native app? Should it extend Salesforce CRM?). Join us to learn how to answer these questions and how to apply best practices when architecting on Force.com.

The Force.com platform is the fastest way to build reliable, high-performance cloud applications. Enterprise applications require massive scale in the number of users, amount of data. and complexity of logic. In this session, you’ll learn what you need to build and deploy applications that can handle millions of records while keeping users from waiting around.

The Force.com Web services APIs have served as the cornerstone for integration with salesforce.com and for customizing CRM, service, and support. As with other aspects of the Force.com platform, the APIs are still evolving and being enhanced. If you need to move hundreds of thousands or millions of records, either for an initial load or as part of a regularly scheduled integration, you’ll want to learn about the new bulk API. This session will focus on how to get the most data into or updated in the least amount of time with high-fidelity process management.

Learn how to design, develop, and deploy mobile apps for Salesforce CRM and for custom apps built on the Force.com platform. This session will explain how to leverage salesforce.com’s mobile client by using the mobile administration and configuration screens in Salesforce CRM. Plus, you'll gain insight about using Force.com pages (Visualforce) to develop custom apps that seamlessly interoperate with salesforce.com’s mobile client.

Social networking is an important part of the Internet landscape. As the largest social networking application in the world, Facebook is a great vehicle for communicating with existing customers, finding new customers, and gaining new audiences for your application. In this session, we’ll create a Facebook app from start to finish using the Force.com Toolkit for Facebook. Learn how to connect Facebook users to portal users, set up the “plumbing” to bring your app to the Facebook platform, and understand key data and security considerations.

It’s been said that when the only tool you have is a hammer, the whole world looks like a nail. This session will compare and contrast different approaches to architecting and implementing a Force.com application. As the Force.com platform evolves, more features provide various ways to get the job done, some more appropriate than others based on use case. Don’t let your world become a nail—come and expand your toolbox of tips and skills.

Ever wonder how salesforce.com performs seamless upgrades every release with zero impact to customers? Become the next salesforce.com by learning how to do the same with your managed package. We’ll also unveil an exciting new feature specifically for ISVs—you won’t want to miss it!

You can use the Java-like Force.com code (Apex) to write custom, robust business logic. Of course, there are key coding principles and best practices that can help you write efficient, scalable code. In this session, you’ll learn many of the best practices for writing and designing Force.com code. Plus, hear a practical discussion of the problems the practices address and see sample code that illustrates how to implement these practices in your solutions.

Building applications on the Force.com platform with Adobe Flex and AIR has evolved. If you're a veteran Flex developer, considering developing with Flex, or have never seen the ease and power of developing amazing online and offline user experiences using Flex and Force.com, this session is a must. Ryan Marples will show how to take your Flex development to the next level with some exciting new capabilities and integration options.

Learn how to use the newest features available in Force.com code (Apex). This session provides examples of how to use the latest features and gain insight into the best practices, common use cases, and practical use of each new feature. As a bonus, we’ll also highlight what you can expect to see in upcoming releases of Force.com code.

Get hands-on with the latest Force.com platform technology. Learn how to bring the power of two development platforms—Force.com and Adobe Flash—to your projects!