ROI/Justify Your Trip

Dreamforce '11 is—hands down—the best way to make sure you get the most from your investment in Salesforce. With 4 full days of sessions, demos, networking, and more, it's the one event the most successful salesforce.com customers consider a can't-miss.

In fact, 96% of Dreamforce attendees who answered our survey believe the improvements they'd make to their business outweighed the cost to go to the conference. Among the substantial improvements they saw in their businesses:

  • 35% increase in lead volume
  • 25% increase in sales revenue
  • 30% increase in customer retention
  • 31% increase in customer satisfaction
  • 41% decrease in development costs
  • 46% decrease in application development time

And if that's not enough, get a load of this: 98% of Dreamforce attendees would recommend it to a friend or colleague, 97% say it's a great value, and 96% say they'll come back!

If you have to first convince your boss it's worth your time and the company's money to go, you're not alone. Other Dreamforce attendees helped us create justification documents that will help you make your case. Download and customize the letters below as you see fit, adding immediate problems you'll be able to solve and long-term initiatives you'll be able to implement. Chances are you'll be able to do those things . . . and more.

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