Attending Dreamforce: Proven ROI
Year after year, post-event surveys show that Dreamforce is a surefire way to maximize your Salesforce ROI. In other words, Dreamforce isn’t just another tech convention—attendance is actually a smart investment. An amazing 96% of attendees surveyed said their business improvements outweighed the cost of going to Dreamforce and 98% would recommend it to others. Here’s what else we found:
Average Sales Metrics Achieved
26% Increase in sales revenue
26% Increase in lead conversion rate
30% Increase in sales productivity
Figure out what you’ve got to gain from attending Dreamforce with our new ROI Calculator.
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This ROI calculation includes the following cost estimates for attendees: $999 for a Dreamforce Full Conference Pass, $400 for airfare/ground transportation, $150 for 3 dinners, and $600 for a 3-night hotel stay in San Francisco.
Average metrics source: Salesforce.com Customer Relationship Surveys conducted by an independent third-party, MarketTools Inc. reflect average percentage improvements in performance metrics. Respondents were randomly selected business executives, project sponsors and system administrators that have attended Dreamforce in 2009, 2010, and/or 2011 and represent companies of all sizes from around the globe.