Justify Your Trip

IT'S MONEY

Being there has its benefits

Attending Dreamforce is like money in your pocket. Your organization wins and you win. Here are some of the best reasons to attend. Hint: they'll help your bottom line. Register now to save.

Attending Dreamforce: Proven ROI

Year after year, post-event surveys show that Dreamforce is a surefire way to maximize your Salesforce ROI. In other words, Dreamforce isn’t just another tech convention—attendance is actually a smart investment. An amazing 96% of attendees surveyed said their business improvements outweighed the cost of going to Dreamforce and 98% would recommend it to others. Here’s what else we found:

Average Sales Metrics Achieved

26% Increase in sales revenue
26% Increase in lead conversion rate
30% Increase in sales productivity
...more 34% Increase in lead volume
23% Increase in # of deals
18% increase in deal win rate
19% Increase In deal size

 

 

Average Service and Support Metrics Achieved

33% Increase in agent productivity
28% Increase in customer satisfaction
27% Faster case resolution
27% Increase in first call (or contact resolution)
24% Increase in customer retention
24% Decrease in service/support cost
27% Increase in first call deflection (via self-service)

Average Collaboration Metrics Achieved

31% Improvement in employee productivity

Average IT Metrics Achieved

53% Faster deployment
33% Decrease in IT cost

 

ROI Calculator

Figure out what you’ve got to gain from attending Dreamforce with our new ROI Calculator.

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This ROI calculation includes the following cost estimates for attendees: $999 for a Dreamforce Full Conference Pass, $400 for airfare/ground transportation, $150 for 3 dinners, and $600 for a 3-night hotel stay in San Francisco.

 

 

Average metrics source: Salesforce.com Customer Relationship Surveys conducted by an independent third-party, MarketTools Inc. reflect average percentage improvements in performance metrics. Respondents were randomly selected business executives, project sponsors and system administrators that have attended Dreamforce in 2009, 2010, and/or 2011 and represent companies of all sizes from around the globe.

ROI / Justification
Letter 

If you need to convince your boss to pay for Dreamforce, don’t start from scratch. Download and customize the justification letter past attendees have helped create.

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