CEB Sales Summit

Welcome to the CEB Sales Summit at Dreamforce 2013.

Join the co-authors of The Challenger Sale — Brent Adamson, CEB Managing Director, and Matt Dixon, CEB Executive Director — for a day of thought-provoking discussions on critical topics shaping B2B sales today. Building on the highest-rated sessions of Dreamforce 2012, the CEB Sales Summit will combine the ground-breaking research first showcased in The Challenger Sale with the latest findings from CEB’s 6,000 member organizations.

Join us on Wednesday, November 20th to attend these four consecutive sessions and follow #DF13CEB:

Compete and Win in a Customer Empowered World

Get an overview of the insight-selling revolution. B2B customer-buying behavior is changing radically and this dramatically impacts your ability to sell and grow. This is driving ripple effect changes throughout entire organizations.

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The New High Performer: Why Challengers Succeed

Get information on the kind of sales professional you need going forward, given the shifts in customer buying behavior. You’ll hear about The Challenger Sale, and discuss the broader implications the Challenger profile has for talent — including hiring, assessment, coaching, and management.

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Differentiating the Purchase Experience

Attend this overview of CEB’s best and latest thinking on commercial insight. Through real-world examples you’ll find out how it’s different from other content thought leadership and how you can use it to build your organization.

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Rewriting the Sales Playbook: Selling the Challenger Way

Get a step-by-step review of the Challenger playbook and the specific criteria Challengers use to qualify opportunities and identify the proper stakeholders. You’ll also learn from a CEB-hosted panel discussion with sales leaders in the process of building a Challenger sales organization integrating Challenger behaviors directly into their own Salesforce-based account planning.

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Sign up for the CEB Summit using this promo code: M13CEB

About CEB: CEB is the world’s leading member-based advisory company, with 30 years of experience working with top companies to share, analyze, and apply proven sales practices. Every year, more than 16,000 senior leaders from more than 6,000 organizations across 60 countries look to CEB for the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations.

Join two of CEB's most seasoned execs for thought-provoking discussions on critical topics shaping B2B sales today.
Use promo code M13CEB