Developer: AppExchange Entrepreneurs

On-demand development via the Salesforce Platform and AppExchange lets you develop, deploy, and market applications quickly and profitably. This track shows you how to translate your innovative ideas into a real revenue streams and introduces techniques and new AppExchange features to help you be more successful.

Scaling Success: Using AppStore to Automate Your On-Demand Company
How do you profitably scale your on-demand company? By leveraging the Salesforce Platform and AppStore, you can market and collect revenue in a more cost-efficient manner. Join our AppStore team as they unveil the set of tools and services that will automate your on-demand business.
3:45 PM (PDT)
Tue, Sep 18, '07
Zero to AppExchange in 60 Minutes
What does it take to launch an AppExchange app? This session will walk through the steps required and actually publish a real app on the AppExchange - all in 60 minutes.
10:15 AM (PDT)
Wed, Sep 19, '07
Speaker: Narinder Singh, Founder, Appirio

From Garage to Glory: Secret Tips & Techniques of Top AppExchange Developers
Build an app in days. Market to customers on the AppExchange. Generate real revenues and grow your business. Learn from the top developers and entrepreneurs that have done all three as they share their stories and secrets on building an on-demand company on the AppExchange.
11:30 AM (PDT)
Wed, Sep 19, '07
Speaker: Glenn Wilson, President, CRMfusion

Speaker: Bill Appleton, CTO, DreamFactory Software

Speaker: Chris Barbin, CEO, Appirio

Speaker: Christopher Cabrera, Founder and CEO, Xactly Corporation

On-Demand Venture Initiation: Building a Company "the Salesforce Way"
So you're ready to start an on-demand company -- but don't know how to begin. How do you take advantage of the on-demand model to effectively build a business? Join us to learn how salesforce.com successfully pioneered the on-demand business model, and take home valuable tools and ideas to apply to your own company.
2:30 PM (PDT)
Tue, Sep 18, '07
Speaker: Kirk Krappe, Advisor, Apttus

Speaker: Hemanshu Shah, Director, Enzigma Software Pvt. Ltd.

Packaging & Deployment: Sharing and Distributing Your Apps
The initial release of AppExchange gave you the ability to package up custom objects, S-controls, and other common customizations. This session will cover all the new capabilities we've added to packaging to support both publishing and sharing on the AppExchange marketplace.
9:00 AM (PDT)
Wed, Sep 19, '07