Developer: Platform Fundamentals

So you’re already a developer, but you aren't creating on-demand applications on the Salesforce Platform? This track shows you exactly how to apply your skills to the on-demand world as you learn how to design, develop, and deploy your own complete and comprehensive applications.

Leveraging the Best of AppExchange and WebEx Connect
The combination of AppExchange and WebEx Connect, a collaborative composite application platform from WebEx (now a part of Cisco), will enable a new generation of on-demand business applications and services. Learn first hand from developers on both platforms the strengths of each and how they both should play a role in your development and distribution strategy.
9:30 PM (GMT)
Tue, Sep 18, '07
Speaker: Bill Appleton, CTO, DreamFactory Software


Meet the Developers
Come meet the R&D team behind the Salesforce Platform. Hear the latest news on what the team is working on and get your toughest questions answered by the Salesforce Platform product management and development teams.
6:30 PM (GMT)
Wed, Sep 19, '07

Hands-On: Apex Code
Take full control of your apps! Get hands-on access to Apex Code, the world's first on-demand programming language. This session offers training to show you how to extend Salesforce applications with the same tools our own development team uses. Learn how to build Apex Code packages and triggers that run right on salesforce.com servers.
9:30 PM (GMT)
Tue, Sep 18, '07

Enterprise Integration: Combining the Salesforce Platform with Your Architecture
The Salesforce platform and popular Web services API make the concepts of SOA (Service Oriented Architectures) real by making it easy to create powerful and robust integrations with other systems. This session will review Salesforce SOA features and tools for integrations, as well as some of the popular APIs and techniques for connecting to application data and infrastructure.
5:15 PM (GMT)
Wed, Sep 19, '07

Getting Started with The Latest Platform Technology TBA
Learn how to get started with the latest platform features and innovations.
6:15 PM (GMT)
Tue, Sep 18, '07

Powering 100 Million Transactions per Day: Behind-the-Scenes at Salesforce.com
Ever wonder how the Salesforce platform runs nearly 100 million transactions per day? Get a behind-the-scenes peek at the underlying technologies, network architecture and operations that power salesforce.com's platform and applications.
10:45 PM (GMT)
Tue, Sep 18, '07

Getting Started with Apex Code
Join us to learn how to build powerful apps using Apex Code, the world's first on-demand programming language! Pick up new tips, tricks, and best practices, and see it firsthand in demos and code samples.
12:00 AM (GMT)
Tue, Sep 18, '07
Speaker: Jason Venable, Sales System Analyst, F5 Networks Inc.


Pizza, Beer, and Building Mobile Apps: What’s Not to Love?
Do you know how to build a mobile application? It's easier than you think! Come learn how developers have leveraged Apex Mobile to build compelling apps that go beyond mobile CRM. See how developing for mobile can put important processes right into the field. And learn even more from examples of those whove already done it successfully.
4:00 PM (GMT)
Wed, Sep 19, '07
Speaker: John Snead, Director of Beer Operations, Karl Strauss Brewing Company

Speaker: Chris Estonactoc, General Sales Manager, Karl Strauss Brewing Company

Speaker: Brian Fisher, IT Manager, Papa Murphys International

Speaker: Arne Kainu, Chairman/President/CEO, Centerstance, Inc.


Hands-On: S-Controls and Buttons
Create sophisticated functionality in your Salesforce apps by customizing button behavior! Get hands-on practice using S-controls to override standard buttons and to control the actions on your own new custom buttons.
8:15 PM (GMT)
Tue, Sep 18, '07

The Salesforce Platform: Application Framework Overview
The Salesforce Platform features that allow you to build apps declaratively and without code are a key part of providing the productivity and power developers love about the platform. This session covers the new core elements of the platform that enable sophisticated apps that are more functional than ever before.
10:45 PM (GMT)
Mon, Sep 17, '07

Platform State of the Union
The annual Platform State of the Union provides an essential update on the vision and direction of the Salesforce Platform. Through feature overviews, demos, and guest presenters, we'll introduce and explore the new capabilities of the platform, focusing on the business and technical opportunities for the developers they enable. The session will also provide an overview of the developers@dreamforce activities throughout the conference.
6:30 PM (GMT)
Mon, Sep 17, '07