Marketing I: Building the Funnel

What's the secret to customer satisfaction surveys? How do you effectively integrate online feedback into your business? Sophisticated marketers are leveraging online interactions and feedback gathering so that customer satisfaction surveys can grow into continuous measurements of the likes, dislikes, preferences and desires of customers. Learn from an industry leader how to capture feedback from the customers that matter most.

Learn how to utilize the AppExchange in this hands-on session highlighting how you can leverage custom applications to support your business needs. Join us to see how marketing professionals everywhere can use Salesforce in innovative ways to address their marketing challenges.

What’s the key to unprecedented marketing success in an on-demand world? In this Google era, your prospects and customers get information, make decisions, and communicate in an entirely new way. Which means you need new ways to catch their eyes—and their business. Don’t get left behind! Attend this session to learn the secrets of marketing and differentiating your company in the 21st century.

Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, like how to route leads to the right sales teams, building effective qualification and conversion processes, workflow automation, and plenty more.

Don’t waste your marketing dollars -- or your credibility -- on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies, and take home tips for improving your email response rates.

Salesforce.com has turned Search Engine Markting (SEM) into a cost-effective lead-gen machine, thanks to best practices gleaned from our work with leading vendors and practitioners. Join us to hear the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with organic and paid search techniques, and measuring ROI from keyword to close. Gain valuable insights directly from Google and hear from successful salesforce.com customers, too!

What good is marketing without measurement? It's easy to create reports and dashboards to get the marketing intelligence you crave. Join us to learn best practices for capturing popular marketing analytics in easy-to-use reports and dashboards.

Are you using Salesforce Campaigns as well as you could? Do you know how many people come to your Web site every day? What percentage of those people do you capture? It's time to use Campaigns to better track marketing program effectiveness! This session features the latest tips and best practices on structuring and creating campaigns to capture more leads from your Web site and integrate directly with Salesforce.

Your Web site shapes how prospects and customers view your business and can be an outstanding lead-generation machine. Join us to learn best practices for layout, content, and navigation that can maximize the leads coming into your business. We'll show you how to use Web-to-lead forms for a perfect advantage.

At salesforce.com, we’ve adopted an air-tight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help you boost your own marketing efforts in ways you probably haven't considered to support core branding and messaging.