Marketing II: Advanced Strategies

How accurate is your business data? Do you have duplicate records? Keeping data clean and relevant for your users is no small task. Join us for a session dedicated to data cleansing and de-duplication and learn techniques for better managing your data. We'll focus on Excel and file import, Web-to-lead, deduplication, and lead scoring with formula fields. Take home all the methods, tools, and best practices you need!

Search engine marketing (SEM) can be an invaluable lead source. Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to get the latest tricks for optimizing SEM performance, and learn how you can use organic and paid search techniques to hone your own lead flow.

Salesforce for Google Adwords: Your ticket to ROI for Web campaigns! Get hands-on experience with Google Adwords to create, manage, and measure search engine marketing campaigns from within Salesforce. Learn how you can achieve complete visibility and control over your search engine marketing investments -- from keyword selection to closed deals.

At salesforce.com, we’ve adopted an air-tight set of best practices from thousands of marketing organizations around the world. Join us as we share these secrets to help you boost your own marketing efforts in ways you probably haven't considered to support core branding and messaging.

Do you struggle with getting the right messages to the right people at the right time? Join us to learn best practices for segmenting your customer and prospect database to maximize your marketing activities. We'll cover everything from creating the right data model, to augmenting the data, and moving beyond basic reporting to get to the level of detail you need!

You just spent half your budget on demand-generation programs, and what a success – thousands of leads for your pipeline! But now what? Join us to find out how top marketers everywhere are lead scoring and using advanced lead management techniques to handle prospects that aren't quite "sales-ready." Learn how mining these leads over time is a cost-effective way to generate pipeline. Increase the value of your leads – starting now!

In an ideal situation, Marketing and Sales would operate hand-in-hand, yet oftentimes these two departments are at odds. Hear from salesforce.com customers and our own internal team how to leverage Salesforce to bridge the gap between these two departments and increase marketing effectiveness for your sales organization.

If you’re interested in starting an online community, or growing an existing community, you won’t want to miss this session. Learn how you can rally empower your customers, partners, and employees to share ideas, contribute content, and learn from one another. We’ll also take a peak into the product roadmap to discuss how Salesforce might fit into your community strategy.

Finally! Create true end-to-end visibility for marketing results and ROI -- from the first click to closed deal. From the impression level for online campaigns to the response level for offline campaigns -- and with concise attribution of the right marketing source to every opportunity, every time. Ready to create some extreme Web analytics of your own? Join us to learn how you can get a pre-integrated solution to fully leverage the power of Omniture and Salesforce in one!

Are sales teams getting your messages across, or are your "snazzy" taglines limited to life on a marketing white board? Learn how to empower your sales reps with timely, relevant materials that win deals, enhance your brand, and turn the sales organization into your biggest fan.