Industry Focus: Media & Communications

Executives and decision-makers in the media and communications spaces, ready to take their organizations on demand! This track offers industry trends, training, and best practices from peers, case studies, and our own salesforce.com experts.

Best Practices: Empowering Sales Teams in Media
Join this session to hear firsthand how industry-leading media companies from print to public relations drive best practices with Salesforce. Learn how you can increase user adoption, expand the use of Salesforce, and improve productivity to increase the value of salesforce.com in your organization. Take home best practices for immediate impact.
2:30 PM (PDT)
Tue, Sep 18, '07
Speaker: Andrew Schmitt, OutCast, Outcast Communications

Speaker: Audra Martin, Project Manager/Business Analyst, Economist Newspaper Group

How to Drive Ad Sales in a Mixed-Media World
Are you selling cross-media? Do you know where your customers are spending ad dollars within your organization? Come hear from peers and industry experts on how to increase your ad sales by leveraging best practices in selling cross-media and integrating with back-office systems.
3:45 PM (PDT)
Tue, Sep 18, '07
Speaker: Tom Helling, vp/advertising operations, The New York Times Company

Speaker: Joe Dressler, VP Sales, SmartMoney

Speaker: Tara House Jaffe, Group Director, Advertising Operations, The New York Times Company

Speaker: Mike Stoeckel, VP, Fox Interactive Media

Driving B2B Sales in Communications
Worried about protecting your investment in client-server software? Hear from a major communications provider that transitioned from an on-premise solution to an on-demand one. Learn how productivity increases impacted B2B sales, and listen to best practices that helped their user adoption rates to soar above 90% within weeks of the rollout.
9:00 AM (PDT)
Wed, Sep 19, '07
Speaker: Chad Rycenga, Director, IT, Charter Communications, Inc.

Speaker: John Merrill, Sales System Manager, Cablevision Systems Corporation