Frequently Asked Questions

Location and Dates
•  Where will Dreamforce Europe take place?
•  What are the conference dates?

Agenda and Sessions
•  What types of tracks and sessions can I expect?

Travel and Hotel
•  How should I make air travel reservations to London?
•  How do I arrange ground transportation?
•  Where should I stay if I need a hotel?
•  Whom should I contact if I have questions regarding hotel arrangements?
•  What if I need to change or cancel my hotel accommodations?
•  Where can I find information on London?
•  What is the weather like in London in May?

Registration
•  What is the registration cost of Dreamforce Europe?
•  How do I register?
•  What is the payment policy?
•  Are attendee substitutions permitted?
•  What is the Dreamforce Europe cancellation policy?
•  Can I bring a guest?
•  Are group discounts available?
•  Who should I contact if I want to pay in Euro instead of GBP?
•  Who should I contact if I want the company to be invoiced for my conference pass
    instead of paying by credit card online?

•  What is a promocode and how do I get one?


Miscellaneous
•  What should I wear during the conference?
•  What are the scheduled events for Dreamforce Europe?
•  When does Dreamforce Europe begin?
•  When does Dreamforce Europe end?
•  Who should I contact if I have special dietary needs or allergies?
•  What if I still have unanswered questions about Dreamforce Europe?

 

LOCATION AND DATES

Where will Dreamforce Europe take place?
Dreamforce Europe takes place at the Barbican Centre in the City of London, England. You can learn more about this venue at www.barbican.org.uk


What are the conference dates?
May 6, 7 and 8 2008. Dreamforce Europe check-in begins with the Foundation Volunteering event on Tuesday May 6.  The conference kicks off on Wednesday morning with pre-conference session at 09:00 and the Keynote at 13:00.  The conference concludes on Thursday May 8 at around 17:30

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AGENDA AND SESSIONS

What types of tracks and sessions can I expect?
Dreamforce sessions are organized by tracks based on job role. Each track features detailed breakout sessions in a variety of formats and levels, giving you a chance to meet with salesforce.com product teams, hear from expert users at leading companies, and pick up strategies for handling your most critical business issues. It’s a can’t-miss event for salesforce.com users and developers!

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TRAVEL AND HOTEL

How should I make air travel reservations to London?
Please contact your local travel professional to reserve air travel for Dreamforce Europe. London City Airport, London Heathrow Airport  and London Gatwick Airports are all convenient for the venue, London City is the closest.  Transport links to the venue are excellent.


How do I arrange ground transportation?

Public transport
Transport for London's Journey Planner provides up to the minute travel options on how to reach the Barbican quickly and accurately.
Alternatively, you can call London Travel Information on +44 (0)20 7222 1234 or visit the website.


Underground
The nearest Underground station is Barbican, on the Circle, Metropolitan and Hammersmith & City lines.To reach the Barbican,exit the station and cross Aldersgate Street in front of you. Walk through the road tunnel (Beech Street) before taking the first turning right into Silk Street. The Barbican is straight ahead of you. Alternatively, exit the station using the stairs to the first floor, crossing the road using the footbridge before following the signs to the Barbican. Other Underground stations nearby are Moorgate, St Paul's, Bank, Liverpool Street and Mansion House.


Train
The nearest rail stations are Liverpool Street, Farringdon and Blackfriars. City Thameslink services serve Barbican, Moorgate and Cannon Street.


Bus
Bus Route 153 stops outside the Barbican in Silk Street. Starting from outside Liverpool Street Station, it runs daily to the Barbican, Angel and Finsbury Park. Other services running near the Barbican are as follows: 8, 11, 23, 26, 35, 42, 43, 47, 48, 55, 56, 76,78, 100, 133, 141, 149, 172, 214, 242, 243, 271, 344 (7 days a week); 4, (Mon-Sat); 21, 25, 521 (Mon-Fri)

Car
The Barbican is clearly sign-posted and has four car parks. Two are off Beech Street (westbound access only) and two are off Silk Street near the main entrance. Please allow plenty of time for your journey. All car parks have a height restriction of 6'1". If the Barbican car parks are full, alternative parking is available in Aldersgate Street.


Bicycle
The Barbican has a number of cycle racks available. Eight are located at the entrance to Car Park 5 and five are located at the exit to Car Park 3. Cycle helmets and other equipment can be left in any of the Barbican's free cloakrooms.   London cycle route maps


Coach
Coaches may set down and collect passengers in Silk Street. Limited coach parking is available in the metered bays in Silk Street and Fore Street. For further information telephone +44 (0)20 7606 3030, asking for Parking Services.


Where should I stay if I need a hotel?

Below is a list of hotels near the venue.  Check out the Dreamforce Europe Google map to see where they are located.

Thistle City Barbican 0.7 Miles
Threadneedles Boutique 0.8 Miles
Express By Holiday Inn London City 0.9 Miles
The Hoxton Hotel Urban Lodge 1.1 Miles
Crowne Plaza London the City 1.2 Miles
Grange City 1.7 Miles
Grange Holborn Hotel 1.8 Miles
Renaissance London Chancery Court Hotel 1.7 Miles
Bloomsbury Townhouse Collection 1.9 Miles
Guoman Tower 2.0 Miles
The Waldorf Hilton 2.0 Miles
Novotel Euston 2.2 Miles
Grange Fitzrovia Hotel 3.1 Miles
Cumberland Hotel 3.1 Miles
Grange Langham Court Hotel 3.4 Miles
The Grange Rochester Hotel 3.9 Miles
Landmark 4.0 Miles




Whom should I contact if I have questions regarding hotel arrangements?
You should contact the hotel directly with any additional questions.

What if I need to change or cancel my hotel accommodations?
Each hotel has their own cancellation policy, please contact them directly as soon as possible.

Where can I find information on London?
For information on things to do during your stay in London, please visit the Visitor's Bureau at:  http://www.visitlondon.com


What is the weather like in London in May

Surprisingly, London gets a bit more rain each year in May than April (even though we talk about 'April showers')  Average daily sunshine increases to over 6 hours

Average High: 66°F (19°C)
Average Low: 48°F (9°C)
Average wet days: 12 days

To be sure, please check online before you arrive.


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REGISTRATION

What is the registration cost for attending Dreamforce Europe?

  • End of Year Promotion - December 1 2007 – December 31 2007 £459
  • Early Registration - January 1 2008- March 1 2008 £499
  • Regular Price and Onsite Registration  - March  2008 – May 7 2008  £599
Prices above include a full event pass, food and entrance to the evening entertainment on May 7.  Prices do not include VAT (17.5%)

How do I register?

Please register for Dreamforce through the registration site

What is the payment policy?
There are several methods of payment: Visa, MasterCard, Diner’s Club or American Express. Payment must accompany your registration, as registrations without payment will not be processed. For Group bookings or Invoice payments (minimum 4 delegates) please email registration HQ registration@dreamforceeurope.com

Are attendee substitutions permitted?
If you have registered but are unable to attend Dreamforce , and cannot cancel your registration, you may substitute another employee from your company at no additional charge. Please send written notification of your change via email to  registration@dreamforceeurope.com. You will receive a written confirmation from Registration Headquarters once the change has been received and processed.  If you need to speak to a member of the event team, please call +44 (0)207 349 1180

What is the Dreamforce  registration cancellation policy?
Cancellations received in writing to the Dreamforce Europe Registration Headquarters on or before 12:00 noon GMT, on Monday March 31, 2008 will receive a refund, less a £150.00 GBP processing fee. Cancellations received after this date will result in a forfeiture of the entire conference fee.

Can I bring a guest?
Guests will not be permitted to attend any sessions or the evening events.

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Are group discounts available?
Yes. If you purchase 4 conference passes for delegates from the same company, you will receive a 5th conference pass free of charge. This fantastic offer can be used in conjunction with other pricing offers. Group discount conference passes will not be refunded if cancelled. Ask your Salesforce.com AE about group discounts or contact registration HQ via email at registrations@dreamforceeurope.com

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Who should I contact if I want to pay in Euro instead of GBP?
The Dreamforce Europe website accepts registration in GBP only. It is however possible to make special arrangements for groups (minimum 4 delegates from the same company) to be invoiced in Euros for the registration fees. Please note, that none of the hotels will accept Euro payments and it will be necessary for customers to make and pay for all hotel accommodations in GBP. If you need more details on arranging payment in Euros, please contact registration HQ registrations@dreamforceeurope.com.

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Who should I contact if I want the company to be invoiced for my conference pass instead of paying by credit card online?
It is possible to make special arrangements for groups (minimum 4 delegates from the same company) to be invoiced for the registration fees rather than paying online with a credit card. Your company can be invoiced in Euro or GBP only. Please note, that we cannot invoice for hotel accommodation, each delegate must settle their own hotel bill on departure. If you need more details on arranging payment by invoice, please contact registration HQ registrations@dreamforceeurope.com.

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What is a promocode and how do I get one ?
A promocode is a special code provided by the Dreamforce Registration Team. It provides registration discounts for certain promotional offers, for event speakers etc. To obtain a promocode, you can avail of our '5 for 4' group registration discount. Simply register four people from your company and email us. We will send you a promocode for the fifth registrant, which will allow them to register for Free. This fantastic offer is available until March 1 2008 and can be used in conjunction with other pricing offers. Group discount conference passes will not be refunded if cancelled. Ask your Salesforce.com AE about group discounts or contact Registration HQ.

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MISCELLANEOUS

What should I wear during the conference?
Business casual is appropriate for all conference functions.

What are the scheduled events during Dreamforce Europe?
You can preview the Dreamforce agenda here.

When does Dreamforce Europe begin?
Conference check-in will begin Wednesday May 7 , and will remain open for 2 days.

When does Dreamforce Europe end?
The conference will end at 17:30 on Thursday May 8.

Who should I contact if I have special dietary needs or allergies?
There is a section on the conference registration form for special requests. Please complete this section upon registering, or email Registration Headquarters at:  registration@dreamforceeurope.com

What if I still have unanswered questions about Dreamforce Europe?
For more information please contact Registration Headquarters at:  registration@dreamforceeurope.com

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