Administrators
Optimise your Salesforce implementation—starting now! Whether you need to hit the ground running with Salesforce or you’ve nailed the basics but are looking to sharpen your product expertise, we’ve got just what you need. Hear from the pros who live and breathe Salesforce, gather key best practices, tips, and tricks from expert users, and get hands-on experience to put it all together.Best Practices for Multi National & Global Programmes
Do you have a clear vision and strategy for your international programme? Are your key regional executive stakeholders behind the vision? How do you make sure that this vision is communicated to local and regional teams? Join us to learn how others have laid a solid foundation and maintained excellent user adoption through communicating the value, securing stakeholder buy-in, getting the resource model right, training the users, and establishing an effective programme steering team. It's a valuable session you won't want to miss!
Wed, May 7
16:00 - 17:00
16:00 - 17:00
Speaker:
Veronique Marimon
Market Intelligence & CRM Manager, Automatic Data Processing
Market Intelligence & CRM Manager, Automatic Data Processing
Speaker:
Simon Franklin
Director of Business Architecture, Symantec EMEA
Director of Business Architecture, Symantec EMEA
Speaker:
James McGill
Customer Success Manager, SALESFORCE.COM
Customer Success Manager, SALESFORCE.COM
Hands-On: Managing Business Processes with Workflow and Approvals
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How many times have you lost business because work didn’t get done or didn’t get signed off when it was required? Join us to learn how to apply workflow rules to your business processes using automated tasks and alerts and how to incorporate Workflow Approval in your application to manage and track the approval, rejection and comment elements of business procedures involving authorisation.
How many times have you lost business because work didn’t get done or didn’t get signed off when it was required? Join us to learn how to apply workflow rules to your business processes using automated tasks and alerts and how to incorporate Workflow Approval in your application to manage and track the approval, rejection and comment elements of business procedures involving authorisation.
Thurs, May 8
11:30 - 12:30
11:30 - 12:30
Speaker:
Amy Harbin
Senior Application Instructor, SALESFORCE.COM
Senior Application Instructor, SALESFORCE.COM
Speaker:
Francesca Donaghy
Senior Application Instructor, SALESFORCE.COM
Senior Application Instructor, SALESFORCE.COM
Speaker:
Varadarajan Rajaram
Senior Product Manager, SALESFORCE.COM
Senior Product Manager, SALESFORCE.COM
Solving the Integration Dilemma: How and Where You Should Look to Integrate
Looking to tie information that lives in Salesforce with data that lives somewhere else in your business? Not sure how to approach this... or what your options are for integration? Join us to learn what other customers have done, what the most common integration solutions are, and how you can successfully use both in your business.
Wed, May 7
9:00 - 10:00
9:00 - 10:00
Speaker:
Bernd Jung
MD, On Demand Business Group
MD, On Demand Business Group
Speaker:
Günther Frenzel
Business Process Architect SAP SD, Tecan Trading AG
Business Process Architect SAP SD, Tecan Trading AG
Speaker:
Sandra Kolb
CRM Competence Center Manager, Tecan Trading AG
CRM Competence Center Manager, Tecan Trading AG
Speaker:
Simon Peel
SVP Strategy, Cast Iron Systems Inc.
SVP Strategy, Cast Iron Systems Inc.
Speaker:
Raj Mistry
Director, Professional Services, SALESFORCE.COM
Director, Professional Services, SALESFORCE.COM
Speaker:
Juergen Brixel
Customer Success Manager, SALESFORCE.COM
Customer Success Manager, SALESFORCE.COM
Security: There is No Finish Line on Security
There is no finish line to building the right security, and we recognise that our own customers' security is the foundation of success. Salesforce.com continues to implement, hands down, the best possible technologies in this area. Join in on this hard-hitting session to learn best practices for ensuring data and systems security in your organisation.
Thurs, May 8
14:45 - 15:45
14:45 - 15:45
Speaker:
Peter Dapkus
Senior Product Manager, SALESFORCE.COM
Senior Product Manager, SALESFORCE.COM
Speaker:
Thomas Adelgren
Senior Customer Success Manager, SALESFORCE.COM
Senior Customer Success Manager, SALESFORCE.COM
Adoption: Getting on the Right Track, Right Away
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Adoption has to be built right into your implementation plan – and it’s *much* easier to achieve with the right business owners, executive communications, user training, process design, and ongoing improvements. How can you get all systems aligned and ready? We’ll get you on the fast track to success, whether you’re in initial implementation or revisiting this critical stage!
Adoption has to be built right into your implementation plan – and it’s *much* easier to achieve with the right business owners, executive communications, user training, process design, and ongoing improvements. How can you get all systems aligned and ready? We’ll get you on the fast track to success, whether you’re in initial implementation or revisiting this critical stage!
Wed, May 7
10:30 - 11:30
10:30 - 11:30
Speaker:
Charmaine Fritz
Sales Operations, O2 UK
Sales Operations, O2 UK
Speaker:
Ubbo Neisingh
Sales Operations Manager, Acision Ipr Nederland B V
Sales Operations Manager, Acision Ipr Nederland B V
Speaker:
Elaine Noone
Sales Projects, O2 UK
Sales Projects, O2 UK
Speaker:
Stephen Bestbier
Head of CRM, Rolls-Royce Motor Cars Limited UK
Head of CRM, Rolls-Royce Motor Cars Limited UK
Speaker:
Michelle Mere
Customer Success Manager, SALESFORCE.COM
Customer Success Manager, SALESFORCE.COM
Sneak Peak at the Product Roadmap for System Administrators
The Salesforce platform is the powerful engine that supports all of your configuration, customisation, and integration needs. Be the first to find out where the platform is headed in this sneak peek at future products and features. Get the inside scoop on salesforce.com's vision for advanced customisation, app building, and administration capabilities that will enable you to automate all of your business processes on the Salesforce platform!
Thurs, May 8
16:15 - 17:15
16:15 - 17:15
Speaker:
Eric Bezar
Vice President, Product Management, SALESFORCE.COM
Vice President, Product Management, SALESFORCE.COM
No More Bad Data !
Is your data clean? Is it accurate? Do duplicate records give you a headache? Preventing and correcting bad data is no small task. Join us for a session dedicated to data cleansing and de-duplication and learn techniques for better managing your data. We'll discuss methods, tools, and best practices to help you improve and maintain your data quality. Best of all, we'll show you how to build in Data Safeguards to prevent data from getting dirty in the first place -- and Dashboards to help you spot it when it happens.
Thurs, May 8
13:15 - 14:15
13:15 - 14:15
Speaker:
Jeffrey Brown
Sales Administration Manager, Genesys Conferencing, Inc.
Sales Administration Manager, Genesys Conferencing, Inc.
Speaker:
Christian Lan Pin Wing
CRM Project Manager, Genesys Conferencing, Inc.
CRM Project Manager, Genesys Conferencing, Inc.
Speaker:
David Van Puyvelde (Main)
General Manager, ABSI
General Manager, ABSI
Speaker:
Eddy Aletrino
Senior Customer Success Manager, SALESFORCE.COM
Senior Customer Success Manager, SALESFORCE.COM


