Marketing Executives
Everything starts with Marketing. Enable your marketing team to increase lead generation, improve alignment with sales, and measure overall returns on marketing €'s spent. Learn how you can master the Salesforce marketing capabilities to improve lead generation, campaign management, and overall processes. Walk away with tips and best practices to create, hands down, the most effective campaigns around.Hands-On: Google AdWords
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Are you advertising online with Google AdWords as a mechanism to generate leads? Want to know more? In this session you will learn how to use Salesforce for Google AdWords to connect Salesforce with Google AdWords, allowing you to track the effectiveness of your online advertising investments and take advantage of Google AdWords as a lead generation tool.
Are you advertising online with Google AdWords as a mechanism to generate leads? Want to know more? In this session you will learn how to use Salesforce for Google AdWords to connect Salesforce with Google AdWords, allowing you to track the effectiveness of your online advertising investments and take advantage of Google AdWords as a lead generation tool.
Wed, May 7
16:00 - 17:00
16:00 - 17:00
Speaker:
Kate Harvey
Senior Instructor, SALESFORCE.COM
Senior Instructor, SALESFORCE.COM
Speaker:
Amy Harbin
Senior Application Instructor, SALESFORCE.COM
Senior Application Instructor, SALESFORCE.COM
AppExchange: List Building and eMail Marketing
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Don’t waste your marketing dollars -- or your credibility -- on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies, and take home tips for improving your email response rates.
Don’t waste your marketing dollars -- or your credibility -- on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies, and take home tips for improving your email response rates.
Thurs, May 8
11:30 - 12:30
11:30 - 12:30
Speaker:
Massimo Ghislandi
Marketing Manager - Worldwide, SDL Plc
Marketing Manager - Worldwide, SDL Plc
Speaker:
David Godden
Partner, Keymail Marketing Ltd
Partner, Keymail Marketing Ltd
Speaker:
Mark Woodward
Principal Sales Engineer, Alliances, SALESFORCE.COM
Principal Sales Engineer, Alliances, SALESFORCE.COM
IdeaExchange: Unlocking Innovation
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Innovation is the lifeblood of every organisation. Do you have a scaleable way to capture and prioritise the Ideas generated by your customers and employees ? Join us in this session to understand how to engage all of your communities online, spark conversations around ideas and watch as the best innovations bubbles to the top!
Innovation is the lifeblood of every organisation. Do you have a scaleable way to capture and prioritise the Ideas generated by your customers and employees ? Join us in this session to understand how to engage all of your communities online, spark conversations around ideas and watch as the best innovations bubbles to the top!
Thurs, May 8
13:15 - 14:15
13:15 - 14:15
Speaker:
Jamie Grenney
Senior Director, Successforce.com, SALESFORCE.COM
Senior Director, Successforce.com, SALESFORCE.COM
Salesforce for Google AdWords: Optimise SEM Performance
Salesforce.com has turned Search Engine Markting (SEM) into a cost-effective lead-gen machine, thanks to best practices gleaned from our work with leading vendors and practitioners. Join us to hear the latest tricks for optimising SEM performance, using Salesforce for Google AdWords, honing lead flow with organic and paid search techniques, and measuring ROI from keyword to close.
Thurs, May 8
14:45 - 15:45
14:45 - 15:45
Speaker:
Richard Robinson
Industry Head, Technology, Google EMEA
Industry Head, Technology, Google EMEA
Speaker:
Marcus Kowollick
Account Executive (SBG), SALESFORCE.COM
Account Executive (SBG), SALESFORCE.COM
Measuring your Marketing: Get the Most Out of Reports & Dashboards
What good is marketing without measurement? It's easy to create reports and dashboards to get the marketing intelligence you crave. Join us to learn best practices for capturing popular marketing analytics in easy-to-use reports and dashboards.
Thurs, May 8
16:15 - 17:15
16:15 - 17:15
Speaker:
Manuel García Gonzalo
Sub-Director General, Alava Ingenieros
Sub-Director General, Alava Ingenieros
Speaker:
Rob Tersteeg
Marketing Manager, Quintiq
Marketing Manager, Quintiq
Speaker:
Xabier Ormazabal
Principal Sales Engineer, SALESFORCE.COM
Principal Sales Engineer, SALESFORCE.COM
Campaigns to Cash: Best Practice to Track Campaign Effectiveness
Are you tracking marketing program effectiveness as well as you could? This session features the latest tips and best practices on structuring and creating campaigns, managing leads through the sales cycle and delivering ROI to the business.
Wed, May 7
10:30 - 11:30
10:30 - 11:30
Speaker:
Joe Demmler
Managing Director, Sales and Marketing, Aon Corporation
Managing Director, Sales and Marketing, Aon Corporation
Speaker:
Lisa Hutt
Director, Marketing, Northern Europe, SALESFORCE.COM
Director, Marketing, Northern Europe, SALESFORCE.COM
Best Practices for Lead Management
Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, like how to route leads to the right sales teams, building effective qualification and conversion processes, workflow automation, and plenty more. pdf
Wed, May 7
9:00 - 10:00
9:00 - 10:00
Speaker:
Korstiaan Hardam
Senior Director, Telemarketing, EMEA, SALESFORCE.COM
Senior Director, Telemarketing, EMEA, SALESFORCE.COM
Speaker:
Camilla Kenny
Senior Manager, EBR, SALESFORCE.COM
Senior Manager, EBR, SALESFORCE.COM
