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Welcome to the salesforce.com research center. Whether you're a prospective customer in search of an independent review or an existing customer looking to make the most of your subscription, you'll find valuable information in the research reports, white papers, and web seminars below
Sales and Marketing Performance Trends for Small & Medium Business
Download your Complimentary CSO Insights Report Here
Discover the hottest trends in Small Business Sales and Marketing—and see how the leading
on-demand CRM solution can put these trends to work for you.
Winning Strategies: How Sales Gets More Value from On-Demand, featuring Insights from Gartner
Tap the full potential of your sales organization. Take advantage of the following resources from salesforce.com featuring insights from Gartner, Inc., to gain key knowledge on the benefits of on-demand Sales Force Automation solutions.
Forrester's Trends 2007: Customer Relationship Management
Based on data from hundreds of firms, this complementary, must-read report by Forrester Research, highlights how innovative companies are
Top 8 Trends Shaping the Customer Service Experience
Watch a video in which featured Gartner vice president Michael Maoz shares new insights on the innovative technologies and processes shaping the future of customer service.
Top 6 Trends Driving CRM Success
Watch a live Webinar featuring Forrester Research to get a leg up on the competition in 2007.
2007 Sales Performance Optimization Report
Want to know how your sales organization compares to the competition? Find out with a complimentary copy of CSO Insights’ NEW 2007 Sales Performance Optimization Report—a $295 value. Based on data from 1,300 leading firms, this is the most comprehensive survey of Chief Sales Officers’ key metrics available, packed with buying trends, performance benchmarks, sales strategies, and more.
CRM to Go: Take Your Business on the Road
Leading firms are embracing mobile CRM to improve productivity, increase CRM system adoption, and enhance the customer experience. Hear from customers successfully running on a wireless solution, and find out how you can benefit from improved service, increased efficiency, and shorter cycle times.
Five Steps to Improving the Customer Self-Service Experience
Wendy Close, Salesforce.com's CRM Success Expert, presents five key steps for creating great customer self-service experiences. Joining Wendy are Sheryl Kingstone, Director of Customer-Centric Strategies for Yankee Group, and salesforce.com customer Steve Petrofsky, VP of Support Services at m-Qube.
SaaS Demand Set to Outpace Enterprise Application Software Market Growth
Gartner forecasts that software as a service will have a compound annual growth rate more than double the growth rate for total enterprise software through 2011. This research note examines the growth of software as a service and offers insights for IT and business managers.
Overcoming the Hassles of Traditional CRM Applications by Leveraging Software-as-a-Service
This content-rich whitepaper for IT and business unit decision-makers discusses eight ways
on-demand solutions generate a faster ROI at a lower TCO than legacy applications.
Register below to download the report now and learn how to overcome the hassles of
traditional CRM applications by leveraging software-as-a-service.
Customer Relationship Management Software: True Cost of Ownership
In-house installations of applications such as CRM are inherently wasteful. The three-year total cost of ownership for the Web services CRM software model Salesforce.com offers, is roughly half that of the on-premise-based model. In fact, the three-year total for Salesforce.com is approximately the same as the first year expense for Microsoft CRM. Learn the facts about the total cost of ownership for CRM solutions including a comparison of Salesforce.com versus Microsoft CRM.
On-Demand Versus On-Premise: Are There Performance Differences?
Find out what CRM experts are saying about the differences between on-demand and on-premise CRM systems. See how they compare in terms of performance, implementation time, total cost of ownership, adoption rates, and overall customer satisfaction.
On-Demand: The New Face of Contact Centers
In the new Datamonitor report, "On-Demand: The New Face of Contact Centers," you’ll learn what, how, and why an on-demand solution like salesforce.com's service and support application can significantly strengthen your customer service organization and bring benefits.
Salesforce.com Gives SaaS a “Wealthy” Boost
Read what AMR Research has to say about salesforce.com's exciting new Wealth Management Edition. Designed for stock traders and financial advisors, the service provides a blend of CRM functionality, with a dashboard for financial news and data.
ROI CASE STUDY: Salesforce.com Wealth Management Firm
The wealth management department of a large international bank uses Salesforce as the primary client desktop for accessing customer accounts and information. By integrating other data sources and using salesforce.com’s workflow capabilities, the department accelerated the process for opening new accounts, increased sales staff productivity, and achieved an ROI of 112 percent in 1.75 years.
The Tale of Two Salesforce.coms: Application and Platform
This IDC Insight reviews salesforce.com's user conference, Dreamforce '06, held in San Francisco
October 8.11. Specifically, it discusses the rapidly evolving AppExchange and the implications of
this evolution on salesforce.com's business and relationships with partners.
Register below to download your copy of IDC's analysis "The Tale of Two Salesforce.coms:
Application and Platform," compliments of salesforce.com.
salesforce.com Sets Its Sights High With Force.com
Find out what the CRM experts at AMR Research are saying about Salesforce.com's Winter '07 release and Force.com, a ground-breaking platform for customizing and integrating CRM, as well as developing and deploying brand-new applications. Download this research report by AMR Research, compliments of salesforce.com.
Salesforce.com's Sandbox: A New Reason to Go On-Demand
Sandbox should cause companies not already using Salesforce.com — or other on-demand applications for that matter — to consider on-demand. Development and testing has long been a matter of the lesser of two evils: build a costly parallel environment or risk disruptions to the live environment by testing in it. Sandbox offers a third way that is relatively low cost, shortens product cycle times, makes developers more productive, and lets them spend more time thinking about solutions than disruptions.
Introducing Salesforce Unlimited Edition
Learn how to achieve unlimited success with Salesforce Unlimited Edition. Also, discover how AppExchange, the salesforce.com on-demand enterprise platform, removes much of the complexity of software development, operation, and maintenance, enabling you to extend on-demand success across your entire enterprise.
Force.com and AppExchange: Winter '07 is Here and IT Looks Interesting Again
Research firm The Sageza Group, recently wrote: "It is clear that Salesforce.com has now become so much more than simply a supplier of CRM applications as a service. Indeed, the company is now keen to position Salesforce.com as an information management company, and in many respects this is a fair description." Read more of The Sageza Group's analysis of salesforce.com's Force.com, AppExchange, and Winter '07 release, compliments of Salesforce.com.
Salesforce.com's AppExchange: Win, Win, Win
See how salesforce.com is broadening its users' experience by providing an on-demand applications marketplace while giving partners a powerful delivery model for their own on-demand applications. Download your free copy of the Nucleus white paper — Salesforce.com's AppExchange: Win, Win, Win.
AMR Research On Marc Benioff and the Future of Software
If you want to see where the software market is headed in terms of technology and community, take a look at this analyst research report by AMR Research, compliments of salesforce.com.
Case Study: How BakBone Used AppExchange to Build Three New Apps to Take Its CRM Investment to the Next Level
Find out how BakBone Software, Inc. used AppExchange from Salesforce.com to build three new applications within its existing Salesforce environment. See why this innovation in application development and deployment earned Salesforce.com a 2006 CRM WizKids award.
AppExchange: Salesforce.com's Next Big Bet
Find out how the AppExchange could provide salesforce.com with the catalyst to build the industry's next major ecosystem. See how salesforce.com customers, developers, and partners are using the AppExchange as an on-demand, eBay-style marketplace to build, deliver, and share new business applications.
Creating Applications with Force.com Platform
Discover how the AppExchange lets you create, customize, integrate, and share on-demand applications over the Internet—all without purchasing or installing software. Find out how to start creating applications for the AppExchange so you can be part of the on-demand revolution.
On-Demand Service and Support
Learn about the key issues driving change in customer service. Read deployment case studies that show how an on-demand service and support application can help relieve the increasing pressure placed on service and support departments.
Will Salesforce.com Become the Microsoft of the On Demand World?
Summit Strategies President and Chief Research Officer, Tom Kucharvy, examines salesforce.com's strategy to become the world's leading software-as-a-service (SaaS) aggregator and the owner of the de facto operating environment of the on-demand world.