Foundation for Student Communication/Business Today Manages Events, News and Personalities with Salesforce.com

Student-run nonprofit manages conference speakers, executive interviews and scholarship funds with donated salesforce.com online CRM service
Ralph Nader and Joe Berardino featured at annual Business Today International Conference in New York City

SAN FRANCISCO, CA - November 27, 2002 - Salesforce.com, the market leader in online customer relationship management (CRM), today announced that the Foundation for Student Communication (FSC), a nonprofit organization run entirely by Princeton undergraduates, has been using the service free of charge, for the past two years, to manage its relationships with companies and universities. FSC recently used the salesforce.com application to successfully coordinate the Business Today International Conference "Leadership Under Fire: Overcoming the Challenges of Turbulent Times." The conference, which ended yesterday in New York City, featured keynote addresses from Ralph Nader, noted Green Party leader, and Joe Berardino, former Arthur Andersen CEO. This marked Berardino's first public speaking engagement since his resignation from Arthur Andersen.

"We coordinate everything through salesforce.com: recruitment, fundraising, magazine distribution, conference attendance and scholarships, and the ongoing relationships with business leaders that form the core of Business Today content and conferences," said Adam Nebesar, Princeton senior and publisher of Business Today, the student magazine started by Steve Forbes in 1968 and currently distributed quarterly to more than 200 campuses. "With salesforce.com, we stay on top of the issues that matter to our student readers, we present an extremely professional face to high-level executives and we are able to keep a solid knowledge base and maintain relationships as our staff graduates and moves on."

"We are pleased to help FSC cut administrative time so that they can focus instead on the essential task of bringing business leaders and students together to discuss leadership, policy issues and the future," said Marc Benioff, chairman and CEO of salesforce.com. "FSC is a great example of a smart nonprofit getting the same kind of operational efficiencies and strategic insight that online CRM delivers to corporate enterprise."

FSC staff can log on to salesforce.com at home, at school or while traveling, through desktop or Web-enabled devices, to access real-time information about national and international student contacts, as well as Princeton alumni and other prominent business leaders. Teams of students can work together to coordinate new interviews, while FSC can manage relationships with the top executives who make up its donor base and track potential interview subjects and conference speakers. FSC has been able to reduce the administrative burden associated with organizing its annual Business Today International Conference for 300 national and international students, executives and business leaders and focus instead on providing the best viewpoints and content. The nonprofit estimates it has been able to shave 75% off of time spent in logistics and administration.

Salesforce.com is currently offering its service for free for up to 10 users for the first 100 qualified nonprofit organizations that apply. The program is aligned with the salesforce.com/foundation's goals of creating a new model to integrate business and the community to create social change in part by donating 1% of its profits to the community. Nonprofits interested in finding out more information about this program and costs for services not covered in this program should log onto www.salesforce.com and follow the steps for nonprofits within the 30-Day Trial or should call 1-800-NO-SOFTWARE.

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