Salesforce.com selected over Microsoft CRM for superior customization, ease of integration, and on-demand application development environment
SAN FRANCISCO, Calif. - August 9, 2004 - Salesforce.com (NYSE: CRM), the market leader in customer relationship management (CRM) on-demand, today announced that Barracuda Networks, a leading provider of enterprise-class spam firewall solutions, has grown its business 40 percent month over month using salesforce.com's award-winning CRM service. A customer since November 2003, Barracuda Networks selected salesforce.com over Microsoft (NASDAQ: MSFT) CRM for its superior customization, ease of integration with back-end systems, and on-demand application development environment. Using salesforce.com's custom tabs feature, Barracuda Networks was able to rapidly build new CRM modules to manage quote generation and product return processes, allowing it to extend its CRM implementation across sales, shipping and warehousing functions.
Barracuda Networks is one of the 10,700 companies of all sizes, industries and geographies that make up the salesforce.com customer base as of June 30, 2004.
"The success Barracuda Networks has experienced is closely linked to the fact that we were able to build our own CRM solution with salesforce.com," said Dean Drako, president and CEO, Barracuda Networks. "We've created a custom-tailored sales and fulfillment system that is fully integrated with our current systems. This would not have been as possible with Microsoft CRM, which presented barriers such as a complicated licensing scheme, complex installation and additional server requirements."
Through the sforce platform, Barracuda Networks was able to integrate salesforce.com with an order processing system, and Microsoft Outlook and Office applications, as well as automatically capture incoming Web traffic and telephone traffic. Barracuda Networks was able to use salesforce.com Studio to create new custom applications, including a quote tool and a Return Merchandise Authorization (RMA) system, extending CRM into a complete sales and fulfillment system.
"As an emerging company in rapid growth mode, Barracuda Networks is able to tap into salesforce.com's state-of-the-art CRM functionality - advanced analytics, workflow automation, and forecasting - to help us keep up with the increasing demands from our current customers as well as prospects," Drako added. "It is clear that salesforce.com built its solution with its customers and, more importantly, with its customers' future success in mind."
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