United Way of America Improves Service to National Companies and Enhances Fund Raising for Key Initiatives with salesforce.com

Salesforce.com and salesforce.com/foundation provides complementary licenses as part of ongoing global initiative to help non-profit organizations improve business management

SAN FRANCISCO, Calif. — September 14, 2004 — Salesforce.com (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced that United Way of America is using salesforce.com's award-winning CRM service to foster internal collaboration and forge strong external relationships with their largest corporate leadership companies, donors, constituents and members. The corporate standard for the organization's national leadership office, salesforce.com has also helped United Way of America streamline fundraising and development processes.

Licenses were donated to United Way of America by salesforce.com in partnership with the salesforce.com/foundation. The leader in fully integrating business and the community, the salesforce.com/foundation is chartered with a goal of donating 1 percent of profits to the community annually, 1 percent of salesforce.com equity to its programs and 1 percent of employee working hours to community service. To this end, the foundation has teamed with salesforce.com to provide salesforce.com's award-winning CRM service, as well as training, administration and support services, at no cost to 250 nonprofit and nongovernmental organizations worldwide. The program, which has saved nonprofit organizations millions in product and services since its 1999 launch, enables these organizations to streamline business processes in order to focus efforts on community service success.

United Way is one of the 11,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2004.

"Salesforce.com's ease of use and tight integration with Microsoft Outlook have made it easy to adopt and integrate on-demand CRM into the daily operations at our national office," said Michael Schreiber, executive vice president, enterprise services, United Way of America. "With salesforce.com, we have improved the quality of support to our national corporate leadership companies, local United Way of America members, and other United Way of America constituents and customers, while increasing the productivity of our fundraising and development teams."

United Way of America initially implemented salesforce.com in May 2002 to maintain contacts and accounts and track potential customers for corporate workplace solutions for volunteerism and online donations. Impressed with salesforce.com's ability to allow the organization to work more effectively, United Way of America significantly expanded its implementation in January 2004.

Working with Navatar Consulting Group, a consulting firm focused on streamlining non-profit operations, United Way of America quickly developed its CRM vision and a roadmap for a successful salesforce.com deployment. In addition to fully customizing salesforce.com for its fundraising and development teams' business needs, United Way of America has created self-service portals for internal teams to support its user group and help desk.

"Salesforce.com has helped us improve service, support the generation of more financial resources for national initiatives and eventually have an even more positive impact in the community," said Schreiber.

About United Way of America

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community in America. The United Way movement includes approximately 1,400 community-based United Way organizations. Each is independent, separately incorporated and governed by local volunteers. For more information about United Way, visit www.unitedway.org.

About United Way of America

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community in America. The United Way movement includes approximately 1,400 community-based United Way organizations. Each is independent, separately incorporated and governed by local volunteers. For more information about United Way, visit www.unitedway.org.

About United Way of America

United Way of America is the national organization dedicated to leading the United Way movement in making a measurable impact in every community in America. The United Way movement includes approximately 1,400 community-based United Way organizations. Each is independent, separately incorporated and governed by local volunteers. For more information about United Way, visit www.unitedway.org.