Salesforce.com's integrated, customized CRM shortens sales cycles for ClearCube
SAN FRANCISCO, Calif. — January 27, 2005 — Salesforce.com [NYSE: CRM], the market and technology leader in on-demand customer relationship management (CRM), today announced that ClearCube Technology, the market leader and pioneer in PC blade computing, has replaced its Siebel Systems [NASDAQ: SEBL] on-premise software with Salesforce.com. ClearCube chose Salesforce.com after evaluating it against other large CRM providers because of Salesforce.com's superior usability, as well as the integration ease and power provided by the sforce on-demand platform.
Salesforce.com was implemented worldwide in two months, including sforce integration with the ClearCube quote configuration tool. Salesforce.com's ease of use, coupled with significant customization to match ClearCube's exact requirements, has caused user adoption to soar, resulting in increased productivity, efficiency and better business oversight for management.
ClearCube is one of the 13,300 companies of all sizes that comprised the salesforce.com customer base as of Dec. 31, 2004.
"You have to be able to use your CRM to reap its benefits, said Dean Dresser, controller and senior director, finance, ClearCube. "Not only is Salesforce.com easy to use, the sforce platform allowed us to easily integrate CRM with other systems to deliver even more information to our users when and where they need it. The result, our sales team actually uses the service, the executive team is always informed and up-to-date and we have been able to dramatically streamline our sales process."
Salesforce.com replaced a Siebel Systems implementation that was expensive, slow, difficult to synchronize, and often impossible to access reliably in many geographies. Instead, Salesforce.com now provides on-demand access to real-time customer information through any Web connection or mobile device while maintaining world class security. State-of-the-art reporting, forecasting and dashboard analytics provide the tools that management needs to manage sales cycle bottlenecks, competitive pressure and to meet the goal of doubling sales over the next year.
In addition, the sforce on-demand platform enables ClearCube to extend its implementation to encompass the full range of customer information tracked by the company. ClearCube is currently using sforce to build a Web-based quote configuration tool that is launched within Salesforce.com. Bi-directional integration between Salesforce.com and an internal Access database will allow users of both systems to access the same real-time data for order creation and manufacturing. ClearCube also plans full integration with its PeopleSoft ERP system through sforce, pending completion of its ERP implementation.
The switch to Salesforce.com has meant fast, substantial benefits for ClearCube and its customers. Salesforce.com has been extensively customized to gather deeper information on customers - and can be modified in minutes to adapt to changing requirements. Sales representative productivity has improved and administrative time has plummeted. Lead generation is up, the sales cycle has shortened, and management has a much clear picture of its business. Immediate access to a full case and account history allows ClearCube to improve service to its customers after the deal has closed.
"The fact that everyone can use Salesforce.com so easily is still the most rewarding result," Dresser said. "For instance, Siebel never worked reliably in our New York office. Now they're now using Salesforce.com everyday, productivity has increased, and our management team can see what is going on from a pipeline and account service perspective. This is what CRM is supposed to be."
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.