Industry leaders rely on Customforce's unprecedented power and flexibility to create instantly customizable CRM environments that meet evolving customer and employee needs
SAN FRANCISCO — April 27, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that Expedia® Corporate Travel and Yamaha rely on salesforce.com's state-of-the-art Customforce solution to enjoy all the benefits of the CRM utility model while meeting or exceeding the customization capabilities of traditional CRM software. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce allows users to easily customize and extend their existing Salesforce applications, as well as deliver whole new applications on demand. Built into Salesforce and Supportforce, Customforce enables the 13,900 companies using Salesforce to leverage the simplicity, power, and success of on-demand to create 13,900 unique CRM editions. Customforce makes Salesforce the world's most customizable CRM.
Expedia® Corporate Travel
Expedia® Corporate Travel, operated by Expedia, Inc, has quickly grown to become the No. 1 on-demand, full-service travel agency serving the greatest number of customer bookings through a single source including online and agent assisted. Expedia® Corporate Travel uses Customforce to modify and customize Salesforce on-the-fly with minimal time and effort. As Expedia® Corporate Travel expanded with a new field sales force and account management team, it realized Salesforce, together with Customforce, represented the industry's most full-featured CRM system that could rapidly grow and change along with the company.
"With Customforce, I can modify Salesforce myself anytime we have an idea to improve our processes&it only takes about 15 minutes to get it successfully accomplished," said Heidi Elo, CRM Analyst, Expedia® Corporate Travel.
Yamaha Corporation of America, a provider of musical instruments, professional audio, and computer-related products to the U.S. market, uses Customforce to modify its Salesforce deployment to match the constantly evolving needs of its channel and distribution partners across numerous product lines, as well as support new and developing sales and marketing promotions related to dealers, institutions and individual artists.
"Salesforce.com successfully met our wide range of business requirements because it's so easy to customize to match Yamaha's unique needs," said David Bergstrom, Corporate Planning Manager, Yamaha Corporation of America.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.