Healthcare company customizes Salesforce to improve visibility into customer information
SAN FRANCISCO — June 27, 2005 — Salesforce.com [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that FFF Enterprises Inc. is using salesforce.com's on-demand solution to enable field sales reps to manage a diverse group of accounts and product lines across company divisions. In addition, FFF Enterprises' sales development representatives are using Salesforce to manage leads and campaigns in order to create new business for the Temecula, CA-headquartered company.
FFF Enterprises is one of the 15,500 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of April 30, 2005. FFF is a multidimensional healthcare company, delivering innovative solutions in biopharmaceutical distribution, health information management and consumer health services. With Salesforce, FFF Enterprises is leveraging the benefits of a 18th-generation CRM solution, as well as new innovations, including the Customforce tool for rapid, easy customization. Customforce has allowed for adaptations to Salesforce that meet FFF Enterprises's unique needs.
"With several divisions and a wide range of products to distribute, our field sales reps each have to manage hundreds of accounts," said Chris Ground, FFF's senior vice president of national accounts. "Salesforce makes it easier for our reps to touch base with and keep track of our customers. And by accessing Salesforce's dashboards and reports, our reps can instantly find out how they're performing, along with how well their customers' needs are being met."
The Customforce tool has supported FFF Enterprises' customization requirements to allow sales reps to access cumulative orders on a daily, weekly or monthly basis, and to view items most recently ordered by customers. The company plans to customize further, so that FFF can offer easy access to its website and intranet. FFF Enterprises has also integrated Salesforce with its Enterprise Resource Planning (ERP) system.
With Customforce, Salesforce provides every company the power to be unique. Representing a major breakthrough beyond cookie-cutter vertical solutions, Customforce enables ordinary business users to easily customize their CRM and create new on-demand applications through a simple point-and-click interface. Built into Salesforce and Supportforce, Customforce enables 15,500 companies to leverage the simplicity, power, and success of on demand to create 15,500 unique CRM editions. Customforce makes Salesforce the world's most customizable on-demand CRM.
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