Carlson streamlines global business operations with Salesforce Software-as-a-Service CRM
~ leader in travel, cruise, hotel, restaurant and marketing industries leverages Force.com
platform and AppExchange to meet its unique business needs ~
Salesforce.com, the market and technology leader in on-demand business services, has announced that
Carlson, a global leader in travel, cruise, hotel, restaurant and marketing industries with annual
sales of $37 billion, including franchised operations, has improved its operations and
significantly increased productivity of staff in 40 countries with Salesforce Software-as-a-Service
(SaaS) CRM and Force.com Platform-as-a-Service (PaaS).
With the help of salesforce.com partner Ben Nevis, Carlson deployed Salesforce across five of
its operating groups, including Carlson Hotels Worldwide, Carlson Wagonlit Travel, Carlson
Marketing Worldwide, Carlson Leisure Group and Regent Luxury Group. The company also utilised the
Force.com platform and AppExchange to easily develop a customised solution that met its unique
business requirements and served the needs of Carlson's Salesforce users around the globe.
Carlson is one of the 38,100 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of October 31, 2007. Revenue and subscribers will be
recognised as the service is delivered.
"We had built a global enterprise, but did not have the tools necessary to utilise all of our
valuable business account information and make it available to staff dispersed across 40
countries," said Anthony Forbes-Roberts, enterprise CRM manager at Carlson. "We explored a number
of vendors in the market, but salesforce.com and the Force.com platform stood out for its product
breadth and rich functionality."
After deploying Salesforce SaaS CRM, Carlson used the Force.com platform to develop
customised applications for each of the five operating groups using the solution. In addition,
AppExchange provided an easy way to add additional functionality and packaged customisations to
Salesforce. Specifically, Carlson deployed Newmarket Commex, an event and meeting management
application from Newmarket International, and CRMSurveyor, a customer survey tool from Vovici
Corporation, among others.
The Force.com platform also enabled seamless integration with Carlson's enterprise
applications, both homegrown solutions and those from other vendors, so the company has access to
all critical business information from within Salesforce. Carlson also uses Force.com Mobile to
extend this information access directly to its field staff, so they are fully prepared to maximise
every customer contact, even while on the road.
"Since deploying Salesforce, we're saving money by not having to maintain legacy systems;
we've increased staff productivity; and we have greater insight into our daily operations and
long-term outlook," added Forbes-Roberts. "There is no question that Salesforce has improved our
business and is helping drive our ongoing success."
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.