Salesforce.com Announces Dreamforce Europe - Largest Ever European Software-as-a-Service Event

Musician and philanthropist Peter Gabriel, easyGroup CEO Stelios Haji-Ioannou and Wikipedia Founder Jimmy Wales will join salesforce.com CEO Marc Benioff at salesforce.com’s first European user and developer conference

Executives from Accenture, AAA Soliditet AB, AON Corporation, CODA, Cognos, Dell Corporation Ltd, Deloitte, Google, Misys International Banking Systems and more will participate in keynotes and sessions on collaboration, community and innovation

Dreamforce Expo will feature the largest gathering of the European SaaS industry under one roof – dozens of companies will demonstrate on-demand business applications

LONDON, UK and Dublin, Ireland – April 23, 2008 – Salesforce.com, the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service, today announced that its first-ever Dreamforce Europe user and developer conference will take place at the Barbican Centre, London, England on May 7 – 8, 2008. Special guests Peter Gabriel, easyGroup CEO Stelios Haji-Ioannou and Wikipedia founder Jimmy Wales will join salesforce.com CEO Marc Benioff on stage at the industry’s largest European Software-as-a-Service event. Additionally, executives from Accenture, AAA Soliditet AB, AON Corporation, CODA, Cognos, Dell Corporation Ltd, Deloitte, Google, Misys International Banking Systems and many others will participate in keynotes and sessions on collaboration, community, innovation and customer success. The Dreamforce Expo will feature the largest gathering of the European SaaS industry under one roof – dozens of companies will demonstrate on-demand business applications for use with Salesforce CRM applications and the Force.com Platform.

“SaaS and PaaS have reached a tipping point in Europe,” said EMEA President, Lindsey Armstrong. “Salesforce.com is experiencing incredible momentum across Europe and we will maintain our focus on and dedication to industry leadership, technology innovation and customer success. Dreamforce is the place where our European customers can come to experience first hand the power, innovation and business success possible with Software-as-a-Service and Platform-as-a-Service.”

"Dreamforce is a great event," says Toby Fox, assistant vice president for IT operations at KONE. “I attended Dreamforce 2007 in San Francisco, and I found it very useful to be at the center of the salesforce community to get practical advice and real-world best practices to enhance our own success. I’m pleased to see the Dreamforce launch in Europe to further extend what is new, innovative and exciting in the world of on-demand.”

Sessions and Breakouts Focused on Customer Success with PaaS and SaaS

At Dreamforce Europe, more than 2,000 attendees will gather to share success stories, best practices and take home practical, proven ideas they can implement immediately. Dreamforce Europe will feature more than 50 breakout sessions with over 75 speakers, all focused on customer success. Sessions will include detailed presentations, live demos, innovative business thinkers, and unique case studies for every role from sales and marketing executives to CIOs, IT management and developers. Sessions will cover the entire range of salesforce.com’s offerings including the Force.com Platform, salesforce.com’s suite of SaaS applications, SFA, Marketing Automation, Customer Service and Call Center, PRM, Ideas, Content, Mobile, the AppExchange and much more. Attendees will meet with salesforce.com product teams, hear from expert users at leading companies, get hands-on training, and learn best practices and strategies for generating on-demand success.

Dreamforce Expo: Europe’s On-Demand Marketplace

The Dreamforce Expo is the destination for delegates to see the best and brightest solutions the Software-as-a-Service industry has to offer. Some of the sponsoring partners who will be demonstrating their solutions in the Dreamforce Expo include industry leaders such as ABSI, Accenture, Acumen Solutions, Astadia, BigMachines, Bluewolf, Callidus, Capgemini, CastIron, Clicktools, CODA, Cognos, Deloitte, Dialectyx, Dow Jones, Eloqua, Enecto, Envox, ExactTarget, Fairsail, Firepond, Fujitsu, H&W Consult, Informatica, InstantService, iPayments, Magic Software Enterprises Ltd., Magnetic North, NEXELL, On Demand Business Group, OneSource, OpenAir, OpSource, PARX, PerspecSys, Pervasive, Postcode Anywhere, RadianScore, Research in Motion, saaspoint, Sesame Software, Siemens, Sofia Works, Sterling Commerce, Vivens4CRM, Webcom, Xactly Corporation and more.

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Press queries to: Kerri Crowley, Simpson FT PR, Tel: 01 260 5300

Salesforce.com Foundation Volunteer Event

More than 100 non-profits that are using salesforce.com will be in attendance at Dreamforce Europe to participate in sessions and workshops dedicated to nonprofit users. Additionally, Dreamforce Europe attendees will be able to participate in a philanthropic event the day before the conference. In collaboration with Young Enterprise London, a UK charity, Salesforce.com Foundation will be running a day of workshops for teenagers from schools across London to “create entrepreneurs today, for business tomorrow”. The workshops will explore concepts of success, independence and employment, understanding the costs of living and exploring types of careers to match lifestyle expectations, as well as learning the importance of education and goal-setting to prepare for their future. For more information please visit http://www.yelondon and http://www.salesforce.com/dreamforceeurope/community/foundation-event/

Marc Benioff, chairman and CEO of salesforce.com, will deliver keynote addresses and presentations throughout the conference. Webcasts of Mr. Benioff’s keynotes will be available on salesforce.com’s website at http://www.salesforce.com/investor/.

Registration is now open at http://www.DreamforceEurope.com

About salesforce.com

Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/eu/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company’s Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com/eu/, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace available at http://www.salesforce.com/appexchange/.

As of January 31, 2008, salesforce.com manages customer information for approximately 41,000 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.ie.

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For more information, please contact Sarah Crawford and Alex Yenni at LEWIS, the PR agency, at: Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627 Email: sarahc / alexy@lewispr.com Web: http://www.lewispr.com

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.