Salesforce Summer ’08 now live – bringing the power of cloud computing to the enterprise
~ Visualforce is now live in all editions – a new Platform-as-a-Service milestone that enables
the creation of any interface for virtually any device, entirely in the cloud ~
Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and
Platform-as-a-Service (PaaS), has announced that Salesforce Summer ’08 is live to all 43,600
Salesforce Summer ‘08 represents salesforce.com’s 26th release in nine years and delivers the
power of cloud computing to the enterprise. Part of the Force.com platform, Visualforce is now live
in every edition of Salesforce, enabling users to develop any interface entirely in the cloud.
Salesforce Content and Salesforce Ideas are also delivering new levels of customer success in
Salesforce Summer ’08 including the support of external communities, delivering true web 2.0
collaboration capabilities to users globally. In total, more than 50 new CRM features are also live
with Salesforce Summer ’08, raising the bar for industry innovation.
“Consumers have been enjoying web 2.0 features like voting and social networking on consumer
web applications like Digg and Facebook for years. But traditional enterprise applications are
still stuck in the ‘90s’” said George Hu, executive vice president marketing, applications and
education at salesforce.com. “Salesforce.com is changing all that by delivering web 2.0 interfaces
and collaboration technologies in Salesforce Summer ‘08.”
“As the CRM market continues to evolve, the integration of web 2.0 technologies into CRM
processes is a key step in driving greater end user productivity by making applications more
intuitive to use,” said Rebecca Wettemann of Nucleus Research. “Salesforce.com's advances in
content and ideas management - as well as the release of Visualforce - in Salesforce Summer '08
gives developers more tools and options to drive greater collaboration and increased productivity
Visualforce is now live – enabling the creation of any user
A breakthrough for the Platform-as-a-Service industry, Visualforce is a new technology for
developing powerful user interfaces (UIs) for any application built on Force.com, including
Salesforce. Now, salesforce.com customers, partners and developers can develop interfaces just as
elegant as the industry’s leading technologies. Visualforce includes all the resources developers
need to build rich, interactive applications and user experiences for a variety of audiences,
applications, and devices. More than 4,000 developers have already created more than 11,000 custom
interfaces in the Visualforce developer preview programme.
Combined with the powerful logic and workflow intelligence provided by Apex Code, Visualforce
offers the flexibility to meet the requirements of applications that feature many different types
of users on a variety of devices. Visualforce uses the best of Internet technology, including HTML,
AJAX and Adobe Flex, for business applications, making them as innovative and as effective as their
consumer web counterparts.
Visualforce features include:
Pages – this capability enables the design definition of an
application’s user interface.
Components – this provides the ability to create new
applications that automatically match the look and feel of Salesforce applications or easily
customise and extend the Salesforce user interface to specific customer and user requirements.
Apex Controllers – the controller enables customers to
build any user interface behaviour.
Static Resources – provides the capability to easily
create, reference, and manage the assets used to create UIs — including images, style sheets,
Inline Page and Controller Editing - In Visualforce
development mode, customers can edit Visualforce pages and Apex controllers directly from the
runtime view of any page.
Harnessing the power of collaboration for employees, customers and partners
Salesforce Summer ’08 empowers companies to use web 2.0 collaboration technologies to
transform their business and partner, customer and employee communities.
Salesforce Content brings the power of SaaS to managing unstructured data within an
enterprise by utilising the best of consumer web technologies such as tagging, subscriptions and
recommendations. Salesforce Content users manage their documents and unstructured data directly in
Salesforce to improve productivity and effectiveness in every corner of the enterprise.
Salesforce Content, with the introduction of Summer ’08, is the perfect complement to all of
the Salesforce CRM applications. Companies can now collaborate in Salesforce Content with their
partners and customers in the Salesforce Partner Portal and Salesforce Customer Portal. Using the
appropriate portals, partners and customers will be able to quickly and easily gain access to
“Now we can collaborate with our entire community. With Salesforce Content, we have enhanced
the experience of our customers by delivering the right information when it’s needed most,” said
Steven Frers, Vice-President of Service and Support at CompassLearning.
Salesforce Summer ’08 delivers additional new features for Salesforce Content including:
Global Availability – Recognising that it is becoming
increasingly important for businesses of all sizes to work with companies across the globe,
salesforce.com is making Salesforce Content now available in all supported 15 languages. Users can
now tap into the power of multi-language search to find relevant materials, no matter where they
are or what language they speak.
Content Analytics – Content Analytics ends the guessing
game when it comes to the effectiveness of corporate materials. Usage metrics can now effectively
be tracked to determine the most frequently used content among sales reps, marketers and other
users. Based on the data gathered from dashboards and reports, the documents, presentations and
other materials in Salesforce Content are optimised for maximum effect.
The second pillar in salesforce.com’s collaboration applications is Salesforce Ideas, an
entirely new type of application that enables customers to tap into the innovative power of their
customer, partner or employee communities by allowing them to post, discuss, and vote on ideas.
Utilising the power of Force.com Platform-as-a-Service, Salesforce Ideas makes it easy to manage
top ideas from inception to implementation.
Since its release, Salesforce Ideas has enabled companies to effectively engage with their
internal and customer communities. With the release of Salesforce Summer ’08, companies can capture
the unique perspective of their partner community by including Salesforce Ideas in the Salesforce
With Salesforce Summer ’08, Salesforce Ideas benefits from additional new features including:
Salesforce for Google Apps – first cloud computing suite for
Multiple Communities – This new feature enables companies
to create multiple communities in order to better organise and segment the ideas coming from
different groups, and provide participants with a forum to engage with the specific communities
that most apply to them.
Customisable Ideas – With Salesforce Summer ’08, users can
customise fields in Salesforce Ideas and expose data directly to the original posting. Closely
integrated with the Force.com Platform-as-a-Service, Customisable Ideas also allows users to set up
validation rules, workflows and Apex triggers off keywords alerting companies to relevant
conversations taking place within their communities. With Customisable Ideas, companies can monitor
and respond more effectively to the demands of their communities.
In April of 2008, salesforce.com and Google came together to announce their second joint
product, Salesforce for Google Apps, an entirely new way for business professionals to communicate,
collaborate, and work together in real time over the web. A simple, yet powerful combination of
essential applications for business productivity (email, calendaring, documents, spreadsheets,
presentations, instant messaging) and CRM (sales, marketing, service and support, partners),
Salesforce for Google Apps offers a complete way for businesses to harness the power of cloud
computing without the cost and complexity of managing hardware or software infrastructure.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.