New salesforce.com certification programme for Salesforce CRM Admins and Force.com developers to accelerate SaaS and PaaS industry success
~ certification is the number one idea on salesforce.com’s IdeaExchange - new program responds
to thousands of promotions from customers, developers and partners ~
Salesforce.com, the market and technology leader in Software-as-a-Service (SaaS) and
Platform-as-a-Service (PaaS), has announced its official salesforce.com certification programme for
Salesforce CRM administrators and Force.com developers.
The new programme will give Salesforce CRM admins and Force.com developers a valuable set of
industry credentials that will signal their skill set to their employers and to the marketplace.
Similarly, salesforce.com certification gives employers a way to train and assess current team
members, identify, evaluate and hire qualified new professionals, and ensure their Salesforce CRM
and Force.com deployments are being run by qualified experts to maximise their success.
The salesforce.com certification is the world’s first SaaS and PaaS credential, demonstrating
salesforce.com’s continued commitment to customer, partner and developer success with Salesforce
CRM applications and the Force.com platform.
“Just as the DBA created a new employment category, we expect the Salesforce admin and
Force.com developer certifications to create new job categories in SaaS and PaaS,” said Marc
Benioff, chairman and CEO, salesforce.com. “Through the salesforce.com IdeaExchange, our customers,
partners and developers have asked us to accelerate their success with our Salesforce CRM
applications and Force.com platform with a formal certification program. This new initiative
signals the momentum of the SaaS and PaaS marketplace – and is another step forward in our vision
of the End of Software.”
Community driven demand for certification programme
In addition to thousands of listings for Salesforce and Force.com experience on industry job
boards such as Craigslist.org, Dice, Monster, and http://developer.force.com, hundreds of votes and
by customers, partners and developers have made a certification programme the number one idea on
the salesforce.com IdeaExchange. This community demand demonstrates the appetite in the
salesforce.com eco-system for a formal certification programme for Salesforce CRM applications and
the Force.com platform.
Certification and SaaS and PaaS market momentum
Salesforce.com’s move to roll out formal certification programmes comes at a time when more
and more companies are adopting SaaS and PaaS strategies. Research firm Gartner predicts that SaaS
will become 25 per cent of the overall software market by 2011.
As overall SaaS spending grows, certifications are becoming more and more important. With
more than 43,600 customers, over 1 million subscribers and more than 90,000 developers in the
developer.force.com programme, salesforce.com is launching an official certification program to
offer participants specific skills and give employers confidence they can hire the best-qualified
people for key positions.
“The value of technology certifications is only going up, as witnessed by the growth in the
certification market (6-8% CAGR),” said Doug Harward, CEO, TrainingIndustry.com. “Salesforce.com
already offers award-winning training programmes. Now, salesforce.com’s certification program
brings much needed coverage - from the industry leader - to the fastest growing parts of the IT
market, Software-as-a-Service and Platform-as-a-Service. Individuals contemplating careers in cloud
computing now have a way to not only get trained, but also earn a valuable credential.”
Professional learning paths for Salesforce administrators and Force.com developers
For Salesforce CRM administrators and Force.com developers, certification helps to enhance
skills, advance careers, and get the most out of Salesforce applications and the Force.com
platform. In just a few days, hands-on, instructor-led courses prepare attendees to immediately
implement newfound knowledge in current projects. Participants will also be prepared to take
certification exams to earn the professional credential. There are three levels of certification
offered for admins and developers: Admin/Developer; Advanced Admin/Developer and Master
Through the certification preparation courses, Salesforce CRM admins will learn how to
quickly customise Salesforce including page layouts, fields, tabs, and business processes, create a
secure Salesforce environment, maintain and import clean data, create high-value reports and
dashboards, and much more. The advanced administrator certification includes topics such as
managing data to keep it clean and up to date, increasing user adoption and enhancing end-user
productivity, implementing complex business processes within Salesforce and much more.
Force.com developers will learn how to build and customise multi-user Software-as-a-Service
(SaaS) applications with clicks rather than code, define the application’s data model, customise
the user interface, create advanced workflows and validations, automate business processes and much
more. The advanced Force.com developer certification will cover topics such as Visualforce, using
the Apex on-demand programming language, and Development-as-a-Service.
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.