BT Drives Tailored Approach to SME Customer Management
New partnership with salesforce.com
The UK's small businesses now have a greater choice of ways to manage their customer relationships,
thanks to a partnership between BT Business and salesforce.com, the market leader in
Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS).
BT Business will resell salesforce.com's flagship Salesforce CRM application which has
revolutionised the way businesses manage and share information – utilising the collaborative power
of the internet. This agreement extends the benefits of salesforce.com's market-leading CRM
solution to even more small and medium-sized businesses in the UK.
Salesforce CRM will allow BT Business' customers to manage their client relationships more
effectively and gain a clearer insight into their business processes and without the prohibitive
costs and management of installed, on-premise software. Recent research by BT Business, revealed
that client relationships is the area that UK SMEs believe is the most critical factor (43 per
cent) to their success.
Bill Murphy, managing director of BT Business, said: "Clients are the lifeblood of any
business, so managing these relationships effectively is crucial. With this announcement we are
continuing to change the way small and medium-sized businesses can think about and buy their
business applications, delivering to them the benefits of services previously available only to
Lindsey Armstrong, president of Europe, Middle East and Africa for salesforce.com, said:
"Small businesses are hugely innovative and they need business tools that enable them to be
flexible and agile and punch above their weight. Salesforce CRM will help the thousands of BT
businesses looking to manage their business using on demand services.
"The SaaS model means they will not be hindered by infrastructure costs or risks associated
with on-premise software. This signals the start of a new era of success for SMEs and the end of
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.