Paperlinx increases sales performance, achieves ROI with salesforce.com’s cloud computing solutions

Wholesaler and manufacturing company PaperlinX improves sales performance and quote conversion for direct return on investment with Salesforce CRM

SYDNEY, Australia – PaperlinX Merchanting, Australia’s largest fine paper Merchanting business, has deployed Salesforce CRM from salesforce.com, the enterprise cloud computing company, as part of a strategy to place customer relationships at the heart of its business operations. The Salesforce CRM system centralises all customer data in the cloud, providing a clearer view of quote conversions, competitor activity and customer profitability to help the business make faster and more informed key sales decisions.

PaperlinX focuses on business–to-business sales, where strong one-on-one customer relationships are needed. However, these individual relationships meant that when employees left the business so did vital customer information. Core customer data was stored in individual Excel files or in the heads of sales team members making it impossible for this vital information to be stored, shared and analysed. The company needed a system that could capture this customer information so that the whole business could access and benefit from it to ultimately increase sales performance.

The system has been live for just six months, but PaperlinX has already realised substantial benefits. PaperlinX marketing director Rohan Dean said: “if we achieved even a 5 percent shift in sales performance, the system would have paid for itself three to four times over. Salesforce CRM has already exceeded this.”

“By running our CRM in the cloud, we have saved on the worry and costs associated with buying and maintaining hardware and software and can instead focus on serving our customers better and keeping our intellectual property,” continued Dean.

The company has also seen its quote conversions and sales performance improve over the last six months and the company now has the tools to monitor the vital customer information needed to consistently improve its sales.

PaperlinX has 8,000 customers across Australia and uses Salesforce CRM throughout all levels of the company. Executives and general managers use the system to gain an insight into the customer pipeline; state-based regional managers look at the information from a state perspective; and the day-to-day sales teams use it to monitor quotes and input data.

According to Dean, “the simplicity and scalability of salesforce.com’s cloud computing model meant that our sales teams, middle management and executives could learn how to use it quickly and gain a fast return. I would recommend Salesforce CRM to anyone”.

About salesforce.com Salesforce.com is the enterprise cloud computing company. The company's portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com/, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's Force.com AppExchange marketplace available at http://www.salesforce.com/appexchange/.

As of October 31, 2008, salesforce.com manages customer information for approximately 51,800 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE. ### Copyright (c) 2009 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.