Dublin, Ireland; Wednesday June 3, 2009: When sales and marketing departments collaborate, everyone needs to be connected to the best information, the best content, the best strategies and the best practices across the entire enterprise – to close more deals and grow the business. Irish sales teams can now benefit from an innovative new feature from salesforce.com’s Sales Cloud called ‘Opportunity Genius’. Opportunity Genius lets companies tap into the collective wisdom of their sales organisations to arm sales representatives with the best practices and the right knowledge to close every deal.
Opportunity Genius looks at all the closed deals across an organisation and finds the deals most like the sales opportunity a rep is currently working. The feature connects salespeople with colleagues who have closed similar deals and can share best practices about what worked well.
"Most customers have hundreds of opportunities inside Salesforce CRM," said Tim Barker, Senior Director of EMEA Product Marketing at salesforce.com. "Genius looks across all the deals in your company and matches fields across them so a salesperson can quickly find deals like theirs, see what presentations helped win that deal, what products were sold together, and who on that sales team to contact to learn more. Genius is completely automated; there's no burden on the salesperson to enter information."
Another feature that works seamlessly with Genius is the Sales Cloud’s Integrated Content Library. The Content Library allows users to create, share, edit and deliver sales and marketing materials with customers and colleagues in real-time – all in the cloud, without downloading documents to your desktop or sending large email attachments.
Today more than ever, sales representatives are under increasing pressure to meet targets. “These new features in the Sales Cloud will help salespeople tap into crucial knowledge that exists internally and could be key to closing that sale,” said Tim Barker, salesforce.com.
Media Contact: Jacinta Lyons/ Kerri Crowley Simpson FT PR 01 260 5300 email@example.com
Salesforce.com is the enterprise cloud computing company. The company's portfolio of Salesforce CRM applications, available at http://www.salesforce.com/products/, has revolutionised the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company’s Force.com platform (http://www.salesforce.com/platform/) enables customers, partners and developers to quickly build powerful business applications to run every part of the enterprise in the cloud. Based on salesforce.com’s real-time, multi-tenant architecture, Salesforce CRM and Force.com offer the fastest path to customer success with cloud computing.
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Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com/eu/, or call 00800 7253 3333.