Salesforce CRM saves Conversion Consulting thousands in admin costs and helps company grow by 40 per cent

Challenge

• Conversion Consulting was formed three years ago to provide outsourced inside sales to businesses of all sizes, from start-ups to blue chip companies
• It needed a single CRM sales-centric database to manage sales, activity pipeline and other processes – the company did not want to use lots of different databases
• The company is paid primarily on the results it delivers, so it required a CRM system that could provide analysis and metrics quickly and easily

Solution

• Conversion Consulting opted to use Salesforce CRM as an end-to-end CRM system focused around outbound B2B sales activity
• All fifteen employees are using Salesforce CRM Professional Edition for all business processes
• Salesforce CRM offers the company secure storage for its 200,000 plus records, a key asset

Results

• Conversion Consulting estimates that Salesforce CRM’s hosted service has saved the company around £12,000 year on administration staff costs alone
• Salesforce CRM has played a significant role in helping the company grow by 40% in the past twelve months  
• Salesforce CRM enables Conversion Consulting to monitor and report sales activities of more than 20 clients automatically, saving much time