Salesforce CRM helps Emailmovers increase efficiency by up to 75% and achieve double-digit growth

Challenge

• Emailmovers is a full service email marketing agency, offering a wide range of products and services to both the B2B and B2C sectors
• Emailmovers sends out around 10 million emails a month on behalf of clients, who range from blue chip organisations to small companies
• The company needed a CRM tool that enabled all staff to work off the same application and share the same information

Solution

• Emailmovers selected the Sales Cloud from salesforce.com and used it with all fifteen employees
• Cash flow is an important issue for any small start-up; as salesforce.com is an online solution, Emailmovers didn’t need to invest in expensive IT infrastructure
• Salesforce was deployed within hours so the company avoided a costly, long implementation process
• Emailmovers required an on-demand solution, as most of its clients business processes are online

Results

• Salesforce helped Emailmovers achieve a 75% increase in efficiency in the first year, and the company believes it is now 40% more efficient than comparable organisations
• Emailmovers has been able to achieve double-digit growth, year-on-year, thanks to the Sales Cloud
• Salesforce CRM and Google AdWords are used to turn website enquiries into leads     
• For customer support, all technical queries are handled through the Service Cloud
• Document management has been streamlined with clients now using Salesforce’s ecosign system to replace paper documentation for signing off orders, thus streamlining the process and reducing waste
• Emailmovers plans to use Salesforce to offer a B2B email appending service