Salesforce Content Streamlines Content Management at Livebookings 

Challenge

• Livebookings, Europe’s largest online marketing and reservations service for restaurants, had no way to centrally manage content
• The company needed a way to share sales documents in 10 different languages with staff and restaurants in 19 countries
• Livebookings relied on fragmented systems and processes. It needed a way to effectively manage and track relationships with over 20,000 restaurants and 500 website Network Partners
• Staff needed to access necessary content quickly. Out-of-date, inaccurate documents clogged internal servers

Solution

• Livebookings selected Salesforce and deployed it to 70 users worldwide to provide a shared, on-demand, and real-time view of thousands of restaurant accounts. The system also integrates Network Partner information—tracking the progress from lead generation through to sales closure and ongoing account management.
• After evaluating Microsoft SharePoint, Livebookings deployed Salesforce Content for its fast time to value and usability.
• Salesforce Content was deployed in less than a week, immediately empowering staff to share high quality, up-to-date content from one location. The software-as-a-service model eliminates the need for maintenance, allowing the company's IT department to focus on new projects.
• Any member of staff can instantly upload, access, or share content such as sales reports, marketing documentation, project plans, and internal communications such as HR policies – and Salesforce Content can search across all of the key languages spoken by Livebookings staff.
• With Salesforce Content, staff can define the groups of people who have access to the documentation.

Results

• Salesforce SFA provides Livebookings with a single version of the truth—one holistic, shared view of the current sales, marketing, and service situation and business outlook in the company.
• Salesforce Content streamlines and accelerates the way content is found, stored and shared. Now users can find documents from any location and in any language.
• Salesforce Content subscriptions alert users when relevant content is created or updated.
• Each staff member required only 15 minutes of training to become productive on Salesforce Content.
• Livebookings now has improved control over corporate content.