With Consolidated Customer and Sales Information, Spherion's Management Team Improves Its Strategy and Alignment

"Salesforce's utility model delivers the functionality, scalability, and customization capabilities we need to provide our prospects and customers with coordinated, intelligent service, without the accessibility issues or feature concerns that plague conventional CRM software and even other hosted services."


Challenge
  • Existing mix of GoldMine software and contact management solutions proved inadequate
  • Lacked visibility within and across business units
  • Needed accessible, intuitive CRM functionality that could easily scale

Solution
  • Chose salesforce.com's Enterprise Edition for on-demand CRM
  • Deployed across two major divisions, with custom components and custom workflow, in just three weeks
  • Almost 700 worldwide users for sales and marketing in three groups have single-point access to centralized customer information via the Internet

Results
  • Improved ability to track and manage customer information
  • Enhanced collaboration and service for top accounts
  • Management can strategize more effectively on key accounts and orchestrate efforts across divisions
  • Easier identification of cross-sell opportunities
  • Improved resource allocation
 
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