Traffic Junction sees sales grow by 25% as a result of using Saleforce

Challenge

• Traffic Junction wanted to log customer calls more efficiently
• The company was looking for a more accurate way of accessing and analysing customer data
• There was a need to save time and money spent on producing reports
• Traffic Junction wanted to gain a clearer understanding of its sales processes

Solution

• Traffic Junction found Salesforce easy to implement, not least because it did not require any hosting by the company
• The company was looking to expand rapidly and Salesforce’s easy implementation was a deciding factor in choosing a CRM solution
• Salesforce was successfully rolled out to Traffic Junction’s sales staff

Results

• Since implementing Salesforce, Traffic Junction’s sales have grown by 25%
• The company has also seen a lead time reduction of 22%
• Traffic Junction has gained a more accurate picture of customers and potential customers
• By implementing Salesforce, Traffic Junction has saved time and money on producing reports – all relevant data is now at the employees’ fingertips
• It is now possible to drill down into customer data and see potential sales opportunities
• Salesforce has made it easier for Traffic Junction to collect money owed by clients now it has an accurate record of all customer contacts