"Salesforce gives us more granular insight to our pipeline and stronger overall visibility to our business through management reporting. With improved collaboration between sales representatives and faster, more responsive communications between the organization and its customers, AAPT has invested in yet another leading technology to maintain its competitive edge."


- AAPT

AAPT Rolls Out Salesforce to 300 Users to Increase Sales Efficiency

Challenge

  • Hobbled effective collaboration with disparate ACT!, Excel, Access, and proprietary systems
  • Suffered from poor pipeline visibility and time wasted on administration
  • Wanted solution to provide single view of the business
  • Required easy-to-use, low-cost, low-risk solution with minimal up-front investment

Solution

  • Chose Salesforce over Siebel and Oracle for reduced cost, risk, and complexity
  • Implemented majority of on-demand functionality within a month
  • 295 employees access single, unified, online repository of real-time customer information
  • No large implementation costs or ongoing maintenance expenditures

Results

  • Faster identification and correction of inefficient sales processes
  • More accurate forecasts and improved pipeline visibility
  • Faster, more responsive communication with customers
  • Improved collaboration across divisions
  • Increased productivity
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