Salesforce and the AppExchange Help DoubleClick Scale Globally and Provide Custom Tools to Staff and Customers

“Salesforce has become the universal system of record for our customer information and is the venue we use for centralized access to all of our customer-related systems.”


Challenge
  • DoubleClick needed to support its growing, increasingly global sales force with a system that staff could access from anywhere, at any time
  • The company wanted to gain a unified view of its business
  • A global digital advertising technology and services company, DoubleClick needed a flexible system that could scale in step with the company's rapid growth in size and in market offerings

Solution
  • After considering several options, DoubleClick selected Salesforce Enterprise Edition over Siebel and its legacy SalesLogix system, convinced that the on-demand option provided greater scalability, flexibility, and global access
  • Salesforce easily mapped to existing workflow and processes, and DoubleClick deployed the solution to more than 250 users in fewer than 10 weeks; it has since expanded to 400+ users
  • From the AppExchange marketplace DoubleClick downloaded and installed the Exact Target application, migrating over 78,000 contacts; the company plans to bring additional business groups on to Salesforce to take advantage of the email functionality
  • With the Service Project Manager app from the AppExchange, DoubleClick’s global technical services department can now manage implementation projects and engagement tracking from within Salesforce

Results
  • Salespeople anywhere in world now easily access all the information they need, collaborate with peers, and track cases without leaving the on-demand Salesforce environment
  • By testing and deploying applications from the AppExchange, the company quickly adds new tools to adapt to changing business needs—without IT support
  • Future projects include possibly having Marketing track invoices on a custom object in Salesforce, and adding Creative to the Service Project Manager so projects can be managed in Salesforce instead of with Excel spreadsheets
 
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