InterActiveCorp Gets Complete Visibility Into Individual and Team Sales Activities with Salesforce

Challenge

• Increasing number of sales people nationwide
• Lacked unified database for customer information
• ACT! and Outlook inadequate for CRM requirements
• Avoid length and cost of conventional software implementation

Solution

• Selected Saleforce's on-demand CRM solution over Siebel's software offering
• Rapid implementation without outside consultants
• Single-point access to unified customer information via the Internet from any location
• Near-perfect performance with almost no down time

Results

• Improved collaboration across National Advertising Group
• Able to track customers from lead to sale, and proactively can identify potential problems
• Accurate, real-time information transparent to entire sales team
• Complete visibility into individual and team activities