ITN Source Maximizes Sales Productivity using Salesforce SFA and AppExchange

"Salesforce.com offers us unrivalled functionality and flexibility, it requires minimal technical support, and it is incredibly straightforward to use."

Sue Thexton
Managing Director


Challenge
  • Replace outmoded Virtual Office CRM system
  • Manage international office expansion and 40 percent annual sales growth
  • Introduce a scalable and functionally rich CRM system

Solution
  • Deployed Salesforce.com sales force automation (SFA) among 80 sales professionals in seven territories worldwide, to create a single, comprehensive view of broadcast and other customers

Results
  • Significantly quicker and easier to produce quotations, record research results, place and track orders, manage the production process and track shipments
  • Enhanced ability to accurately analyze near real-time reports on sales enquiries, orders, fulfillment and financials
  • Enabled marketing team is able to concentrate efforts on the right customer segments and target audiences
  • Quick and simple to adapt the system to unique and diverse needs
  • No up-front technology investment and drawn-out deployment; minimal impact on IT resources.
 
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