Strencom Increases Revenues by 20% in Five Months using Salesforce.com

"We’re an ISP so we can see the value in a hosted multi-tenant CRM system. For a fixed monthly fee, we have some-one else taking care of the CRM system, while we concentrate on doing what we do best: selling and managing hosting and data connectivity."

Tim Murphy
Managing Director


Challenge
  • Replace existing Act database
  • Cope with data growth arising from increased portfolio of clients and services
  • Improve reporting and forecasting
  • Increase sales productivity

Solution
  • As one of Ireland’s fastest growing provider of Managed IP Services and Broadband connectivity, Strencom swapped-out an Act database for Salesforce. In only five months, sales have risen by 20 percent and sales productivity has increased by more than 30 percent.

Results
  • Powerful forecasting provided instant, detailed, dashboard view of the sales pipeline
  • Helped increased revenues by 20 percent in five months
  • Enabled the sales team on average to devote up to 40 percent more time to selling, as opposed to administration
  • Provided the team with a complete, consolidated view of the sales situation at any time
  • Enabled the company to customize multiple records, tabs, workflows, fields and other areas themselves—each phase only takes a couple of hours
 
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