TANDBERG Gets Better Insight into Quarterly Close Rates and Channel Revenues with Salesforce

Challenge

• Excel insufficient to track and manage sales activities across U.S., Canada, and Latin America
• Needed scalable forecasting tool and accurate way to monitor pipeline development
• Did not want expense and administrative burden of CRM software deployment

Solution

• Selected salesforce.com's Enterprise Edition
• Implemented by PricewaterhouseCoopers in less than a month
• Rapid customization of flexible application to fit defined processes and roles
• Single-point access to customer information online and off, through intuitive, browser-based interface

Results

• Very high adoption rates across sales, marketing, and manufacturing
• New ability to track forecast accuracy and pipeline creation
• Improved insight into quarterly close rates and channel revenues
• Better insight into campaign effectiveness
• No IT headaches