Salesforce.com Foundation helps UKSA Steer a Course to Success

Challenge

• UKSA is a registered charity and non-profit making organization which aims to inspire people of all ages to enjoy the benefits of yachting and water sports
• The UKSA’s website is the portal through which people make enquiries and book courses. When there were just a handful of enquiries each day, this system was manageable. But when the numbers grew to more than 700, a more efficient system was required
• UKSA needed a solution that would enable it to manage leads more effectively and filter general enquiries from lucrative opportunities
   

Solution

• UKSA set up a trial Salesforce account and also made an application to the Salesforce.com Foundation
• The Salesforce.com Foundation donated salesforce.com licenses to the UKSA, enabling it to deploy Salesforce throughout the organization
• Salesforce enabled UKSA to achieve a consistent, unified approach to sales, marketing and measurement

Results

• UKSA has a comprehensive, real-time view of its operations, enabling it to make the right business decisions and accurately estimate future sales
• By deploying Salesforce for Google Adwords, UKSA was able to achieve $800,000 of pipeline opportunities, with approximately $600,000 of that figure resulting in closed sales
• UKSA is able to manage and measure its Google search engine marketing campaigns directly from within Salesforce and automate the process of managing leads derived from web campaigns
• On-demand AppExchange applications have been used to create custom mailing lists and design professional campaigns