Dako Reports More than 90 Percent User Satisfaction with Salesforce CRM

“We are achieving more than 90 percent user satisfaction with Salesforce in 25 countries and six languages, which is a magnificent achievement and a strong endorsement of just how effective Salesforce is at managing diagnostics sales”

Annemette Rosenquist
Senior Project Manager


Challenge
  • Dako required a CRM solution that would work across a global organization of 1,360 employees in 19 countries, supported by distributors in 53 countries 
  • Fragmented customer view placed a serious burden on the company’s ability to effectively target, acquire, and service customers  
  • Customer knowledge locked away in the minds, notebooks, and Blackberrys of the sales representatives 

Solution
  • Dako deployed Salesforce CRM to 300 staff in 25 countries and six languages to create single, custom view of pathologists, hospitals, laboratories, research institutes, and other groups of customers
  • Single resource for updating information concerning cancer diagnostics sales, tracking opportunity milestones, and recording all opportunity-related interactions
  • Dako has customized Salesforce to meet its unique diagnostics sales needs

Results
  • Achieved more than 90 percent satisfaction with Salesforce after six months in an end-user satisfaction survey among the Sales Account Managers
  • Created comprehensive view of each and every diagnostics opportunity
  • Customized and adapted fields, tabs, objects, workflow, and layouts quickly and easily  

 

 
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