Genesys Telecommunications Laboratories Rolls Out Customized Views and Strong Tracking Features to 350 Salesforce Users Worldwide

"We can customize each view based on our needs and roles, and support our personnel in the office or remotely. Salesforce.com delivers flexibility, usability, and cost savings."


Challenge
  • Genesys Telecommunications Laboratories, an Alcatel-Lucent company, wanted to enhance and measure sales and marketing efforts worldwide
  • The company, which focuses on software to manage customer interactions over the phone, web, and in e-mail, needed integration capabilities
  • Flexibility to adapt to the company's specific needs and processes was also a key requirement
  • Genesys needed rapid implementation across multiple divisions in North America, EMEA, and APAC

Solution
  • Genesys implemented Salesforce Enterprise Edition
  • Salesforce is used by 350 sales, marketing, and channel marketing personnel worldwide

Results
  • Salesforce delivers easy access for remote workers
  • The on-demand solution also provides Genesys with strong tracking and reporting on campaign effectiveness
  • Since deploying Salesforce, the company has seen improved transparency for employees and management
  • Customized views within Salesforce increase usability, relevance, and productivity
 
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