Motorola dials in productivity gains with Salesforce, Force.com, and Chatter

Challenge

• Motorola required a CRM solution that would reduce administrative time, cut costs, and provide greater control over its sales operations
• The company’s CRM system wasn’t intuitive or flexible; response time was slow, and opportunity management and forecast generation were very time-consuming
• Groups within Motorola wanted a technology platform that would automate manual processes and increase productivity

Solution

Sales Cloud

• Motorola selected salesforce.com for its superior on-demand architecture, deep functionality, and robust set of configuration tools
• With the help of salesforce.com’s implementation partner OKERE, deployed Salesforce CRM Enterprise Edition to 100+ Asia associates in 3 months with integrations to Comergent, SAP, and Siebel
• Completed a global rollout to Europe and the Americas followed by a worldwide deployment in 6 months; expanded the implementation to 1,000+ users worldwide

Force.com

• The Mobile Devices business unit selected the Force.com cloud platform for its flexibility and the speed with which it could build and deploy new custom applications
• New custom apps include one that makes it easy for product managers to configure new phones, manage the licenses associated with third-party mobile apps like games, and estimate the total cost or P&L of a new phone
• An initial deployment of the Force.com cloud platform to 30 users was so successful it was expanded to 500 users
• Integrated with an SQL Server database containing product information in just a few hours

Chatter

• Using Chatter to collaborate in real time across the company
• With Chatter, executives can now follow contracts and see them signed in real time and partner managers can always know the status of royalty payments

Results

Sales Cloud

• Decreased time dedicated to CRM activities and increased time spent with customers
• Easy-to-use forecasting and real-time reporting features help management better deliver metrics on sales activity and performance

Force.com

• Saved months of time by building apps on Force.com compared to another platform
• Automated and centralized the process for configuring a new phone with the new product management app
• Increased productivity by consolidating product information in one place and eliminating the need for product managers to log into an additional system
• New visibility into contracts, devices, shipping dates, and more; instead of logging into 10 different systems, everything is in Salesforce