Leading Graphics/Print Specialist Chooses salesforce.com over Competition to Punch its Way to Sales Success

"Within 2 months we already gained more value from salesforce.com in three weeks, than in two years of using Microsoft CRM.  Salesforce.com provides unrivalled visibility into our direct sales channels.  It also delivers the process automation needed for Punch Graphix to work faster and more effectively."

Bas Meeuwesen
Marketing & Sales Process Manager


Challenge
  • Leading printing and pre-press company was relying on rival CRM solution to manage sales and marketing processes
  • Required additional coding skills and resources to develop deep visibility into opportunities, leads, accounts and other modules
  • Rival solution unpopular with users owing to difficulty of use and navigation; hard for management to report in the form they wanted
  • Adaptations required additional codings – a drain on the company’s limited technology resources

Solution
  • Deployed Salesforce SFA and the AppExchange to 120 professionals worldwide to share and manage critical business information
  • Used Apex Connector for SAP to integrate salesforce.com system with SAP back-office system
  • Functionality includes opportunity, leads and pipeline management
  • Deployed AppExchange Adoption Dashboards, Open Tasks and Time-based Workflow pre-assembled applications
  • Supports end-to-end marketing campaigns and event management

Results
  • Proven, internet-based on-demand system requires minimal IT specialist intervention
  • Native connector Connect SAP for R/3 simplified integration, providing synchronization between Salesforce customer data and ERP customer data
  • SAP integration completed in only 10 days
  • Pre-built customer-master integration templates delivered consistent view of the customer across systems
  • Automated and streamlined capture, assignment and follow-up on leads identified during email campaigns and marketing events/trade shows
 
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