Kognitio’s sales productivity increases by 1000% within first month of using Salesforce

Challenge

• Kognitio was looking for a robust and reliable CRM solution to replace an ad hoc system of spreadsheets and databases.
• Sales people had their own systems for lead tracking and the company wanted a more unified, consistent approach.
• Kognitio had lots of data, but it was scattered around the company and thus difficult to harness effectively.

Solution

• Implementation took only five days, dramatically reducing the time taken to get the system up and running, and users online.
• In this time, the system was configured to suit Kognitio's needs; all relevant data was loaded and all marketing, sales and support staff were trained.
• The roll-out was fast, involving just one day’s training, followed by some one-to-one support.
• Employees found Salesforce very easy to use and soon became enthusiastic users.

Results

• Kognitio’s sales productivity increased by 1000% within the first month of using Saleforce.
• By using Salesforce, the company’s ability to analyse the effectiveness of its marketing campaigns increased by seven-fold.
• The company’s CRM user adoption rate has gone from 20% to 100%, with everyone now using Salesforce.
• Salesforce has automated the closed-loop processes between marketing campaigns, leads, opportunities, forecasts and customers, greatly increasing efficiency.
• Kognitio is now rolling out a self-service portal for its customers