Salesforce Training Helps Mantala Further Improve Its Return on Investment in Salesforce CRM

Challenge

• Mantala is an Italian software distributor and had been using Salesforce CRM Enterprise Edition for more than two years   
• Salesforce CRM is used for almost all of Mantala’s business processes including, marketing, sales, customer support and service
• Mantala felt that further training would help the company realize even more of the potential offered by Salesforce CRM

Solution

• Mantala sent two network administrators on the Salesforce Advanced Administration Training course (ADM 301)
• The course enabled the administrators to gain an even better knowledge and understanding of the features and capabilities offered by Salesforce CRM
• The training also gave the administrators more confidence in planning and deploying changes within Salesforce

Results

• The administrators changed the Salesforce CRM interface, resulting in improved user adoption and a higher quality of information being entered into the system 
• Marketing campaigns using Google Adwords are generating more leads and the customer self service portal now offers improved case management and technical support 
• The training prompted Mantala to upgrade to Salesforce CRM Unlimited Edition, so that it could utilize even more advanced features offered by Salesforce, such as chat and a multi-level knowledge base
• Increasing efficiencies, coupled with enhanced customer support, have resulted in Mantala further improving its return on investment in Salesforce CRM