SDL Doubles eMail Marketing Throughput with the AppExchange

Challenge

• Introduce a more efficient way to despatch up to 2,500,000 targeted emails per year, Company had up to 33 variations of each email, and that demanded the upload of 33 separate lists  
• Overcome dis-connect between existing email marketing solution and Salesforce
• Each mailing process was taking days rather than minutes and there was a lack of email tracking information in Salesforce

Solution

• Deployed ExactTarget for Salesforce from the AppExchange to introduce a pre-integrated ‘out of the box’ solution for email campaign management.  SDL was able to read the reviews, road-test the solution and launch it in less than one day 

Results

• Reduced the time taken to send an email campaign out from up to four working days to just over one hour
• Increased the volume of mailers sent by SDL from as little as one per month to up to four per month
• Improved tracking—both in terms of responses and more conventional open rates
• Eliminated the need to import and export over 30 Excel files for each campaign 
• Ensured campaign lists are up-to-date
• Introduced the ability to create highly targeted campaigns by city, market, or language significantly more quickly