Tecan sharpens its customer focus using Salesforce

Challenge

• Tecan, one of the world’s leading players in the Life Sciences supply industry, was looking for a cost-effective solution to their CRM requirements
• The company wanted to streamline and optimise marketing and sales processes to their customers, and sales and service network in more than 50 countries.
• Identify a solution that would increase operating efficiency and enhance customer service

Solution

• Although Tecan’s backoffice system vendor also marketed a CRM solution, Tecan decided to opt for Salesforce CRM
• Salesforce was successfully integrated into the existing back office processes to greatly improve efficiency and provide even better customer service

Results

• Enabled automation of marketing and sales processes for greater efficiency.
• Reduced costs and saved time by integrating sales and back office processes.
• Provided customer -facing staff with consistent, high quality customer data, giving them a global view of all customer interactions, with real-time access to all relevant data.
• Streamlined marketing and sales processes, helping the company acquire new customers and retain existing ones
• Help boost the company’s competitiveness