Meet Pardot Marketing Automation.

The full-featured B2B marketing automation tool that’s easy to use.

 

Generate high-quality leads.

Pardot’s lead generation tools keep your pipeline fully stocked with a steady flow of high-quality leads.

  • Landing Pages and Forms

    Build custom landing pages and forms with intuitive drag-and-drop builders. Automatically set forms to trigger notifications, score increases, and more upon conversion.

  • Search Campaigns

    Connect Pardot with your Google AdWords account to track prospects that reach you through paid search.

  • Multivariate and A/B Landing Page Testing

    Let Pardot do the research for you. Automatically optimize your landing pages using multivariate and A/B testing.

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Create personalized, targeted emails.

Make sure you’re getting the most out of your online efforts with Pardot’s powerful email marketing features. Optimize deliverability rates, target each email to a specific audience, and test the success rate of your email content.

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  • WYSIWYG Email Builder

    Build professional-looking emails without any help from IT. Just use our simple, intuitive WYSIWYG editor!

  • Segmentation

    Create lists that are tailored to your exact specifications and stay updated automatically, so you’re always sending the right message to the right person at the right time.

  • Dynamic Content

    Dynamically change email and website content based on a prospect’s score, grade, industry, job title, and more.

  • SPAM Analysis and Deliverability Testing

    Ensure your emails reach their mark by testing them against top SPAM filters.

  • A/B Email Testing

    Finally understand which content resonates the most with your email recipients — and get the data to back it up — with A/B testing.

 

Accelerate sales pipeline.

Improve speed through the pipeline with lead nurturing and qualification. Automated lead assignment, real-time sales alerts, and prospect activity tracking ensure that sales reps are following up with prospects right when they need to be.

  • Lead Nurturing

    Free up valuable marketing and sales resources by automatically nurturing leads to sales-readiness.

  • Automated Lead Assignment

    Make sure leads are sent to sales reps at the right time with automatic lead assignment.

  • Lead Qualification

    Prioritize and qualify leads using Pardot’s blended lead scoring and grading system.

  • Prospect Activity Tracking

    View a log of all touchpoints with your prospects, so you can understand their journey from click to close.

  • Real-Time Alerts

    Get automatic notifications of prospect activity — in real time — via Salesforce CRM, your mobile device, or Pardot’s customizable desktop app.

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Calculate marketing ROI.

Discover the true ROI of your marketing efforts with closed-loop reporting. Gain insight into campaign success, the health of your sales funnel, and more.

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  • Closed-Loop Reporting

    Tie each closed deal back to its original source with closed-loop reporting.

  • Lifecycle Reporting

    Use Lifecycle reports to get a high-level view of sales cycle health, and understand where prospects are getting stuck in the funnel.

  • Search Reporting

    Go beyond cost-per-click to understand how your Google AdWords campaigns are impacting your bottom line.

Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look with a sales rep. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

GUIDED TOUR

Questions? Our reps have answers.
00800 7253 3333 (Freephone)

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