Closed-Loop Reporting

With Pardot reporting and salesforce.com, where a lead originated and what influenced them along the way is never a mystery — so you can optimize, optimize, optimize.

Eliminate the gray area in ROI reporting.

  • Know where your best and worst leads are coming from.

    Tie closed deals back to the campaigns that created them in order to see which outlets, channels, and campaigns have the highest ROI.

  • Manipulate data for custom reports.

    Use Pardot’s integration with GoodData to drill down into your data, create dynamic graphs, schedule reports, and more.

  • Easily sync opportunities between Pardot and Salesforce.

    See the number of opportunities tied to campaigns, campaign ROI, the average cost per customer, and more using Pardot and Salesforce.

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