Analytics

Justify Your Marketing Spend with Real ROI Calculations

Salesforce's easy-to-use marketing analytics tools help managers analyze the impact of their marketing campaigns, determine which activities generate the most revenue, and measure and demonstrate the results of marketing spending.

Campaign Effectiveness

Get real-time insight into the success of individual initiatives and ongoing marketing campaigns by tracking them from lead generation through to closed sales.

Win-Loss Analysis

Stay on top of past and emerging competitive trends and identify the key issues that are costing you sales deals — information you can use to prioritize product enhancements and target your marketing messages to overcome objections.

Reporting and Charting Tools

Create and customize reports on the fly and add custom, highlighted charts with easy-to-use wizards.


Demographics

Identify customers and prospects by key demographics and spot changes in customer and prospect behavior as well as purchase trends by industry, size, geography, and more.

Custom Report Formulas and Highlighting

Create mathematical formulas to aggregate and perform calculations on raw data within Salesforce and avoid exporting to spreadsheets for detailed calculations. Highlight exceptions and out-of-range values to assist in quick identification of anomalies and spotting of trends in large amounts of data.