We know Social media is impacting the way we do business. There are many tools out there to help us manage and leverage this new world but none of these tools comes with a strategy. This is something that has to come before the tools. Join this session to learn how to structure a social strategy that incorporates listening, engagement and content, and create a strategy that supports your organization’s goals and objectives.

Using Salesforce.com, Leica Geosystems has become more customer-centric with an increasingly agile and mobile sales team. The secret of this success has been the real-time updates in Salesforce to customer and product data based on changes in their on-prem SAP system. Come learn the implementation strategies and business benefits that Leica gained by leveraging SnapLogic to rapidly streamline their globally distributed Salesforce.com instances with SAP with just one developer within weeks.

With more than 1.7 billion mobile devices shipped last year, the world of customer service is changing fast. Companies that learn to leverage this mobile revolution to their advantage and put the customer at the center of this transformation are outpacing their competition. Tony Kavanagh, VP Marketing Service Cloud will show how the worlds leading brands are becoming Customer Companies and redefining customer service using NEW Service Cloud Mobile technologies.

From automating key business process to building engaging mobile apps or social intranets, this session will give you an overview of Salesforce Platform and how it can ignite your best business ideas. Hear from customers and product leaders on how Salesforce Platform can help you turn your best ideas to connected apps in no time.

Join us to hear how financial services companies are becoming Connected Companies. Learn how they are building stronger customer connections and transforming both internal and external communication and collaboration. Hear directly from customers about their experiences and learn how they are driving innovation while operating in a highly-regulated environment.

Enterprises are seeking to transform their service operations and often look to their contact centers to achieve needed results.  Hear how Accenture helps our clients navigate the complexities of moving service to the cloud to drive improvements in service effectiveness.

Learn how your organization can drive sales success with the Sales Cloud — the world's #1 sales application. Understand how you can grow revenue, boost productivity, and gain more visibility into your business by connecting your entire sales team, partners and customers. You'll hear from salesforce.com customers, see live product demonstrations and learn how social, mobile, and other key capabilities are empowering salespeople to increase their productivity in the office and on the go.

Social Media has evolved beyond managing a facebook page, or passive listening for tweets. Social no longer lives in silos and can touch each corner of the enterprise. Join us for an overview of how The Salesforce Marketing Cloud cloud is helping companies harness social and become true “customer companies”. Learn how our platform is helping companies Listen, Publish, and Advertise through social. We’ll also hear from one of our key customers on how they leverage social media.

Looking for an edge in how you sell and market to customers? Complete customer data empowers you to better predict trends, find new customers faster, provide richer customer experiences and ultimately drive higher sales and repeat customers. Data.com, built together with Sales Cloud, brings together the best data with the #1 sales app so you get more insights, more sales opportunities, and cleaner data -- all with just a click of a button. Join us to hear from customers about how Data.com has transformed their business and increased CRM adoption.

How do you motivate and scale your sales, service and marketing teams effectively to maximize growth? Join us to learn first hand how small business customers are growing at the speed of light by leveraging instant access to quality data, social insight, and cloud solutions, to do just this.

Join BMC Software and Salesforce.com to learn how Remedyforce, IT Service Management built on the Salesforce Platform, can empower your IT team. Learn how Chatter connects people to technology and information to make them successful. And find out how Remedyforce uses best practices to improve IT operations to improve efficiency.

Join us to see the latest Sales Cloud features and find out what's coming in Summer '13. Hear from other customers to learn best practices on how they've achieved better sales results with salesforce.com. Learn how to prospect more effectively with Data.com, improve sales performance with Work.com, drive deals anywhere with Salesforce Touch and improve forecast accuracy with new collaborative forecasting features. See a hands on demo as we dive into the Sales Cloud together.

Join us and see how some of the world's most progressive companies are building great customer connections by delivering outstanding service at every point of the customer interaction. Hosted by Alex Bard, SVP and GM Service Cloud + Desk.com, hear the latest market positioning and learn about amazing new product developments. See how Service Cloud helped drive success for Kabam and how companies using Salesforce Service Cloud have a 34% higher customer satisfaction level than companies who don't.

Great news: It's easier than you think to unlock crazy cloud value! Get even more out of Salesforce with over 1,800 pre-integrated apps on the AppExchange. In this session, we'll uncover some of the hottest solutions on the market today, from email marketing to project management to recruiting apps. You'll return to the office an instant hero.

In what seems to be a never ending upward trend, today’s top businesses are more and more focusing their marketing efforts on the internet. Effectively executed, an online marketing strategy offers powerful opportunities to reach customers, unparalleled ROI, and clearly measurable results. If you’re interested in banking on your online efforts by giving your target audience an engaging experience, you’ll definitely want to be at this session by Marketo’s VP Marketing and co-founder, Jon Miller

Salesforce Chatter is the social layer of the Salesforce Platform, transforming companies into more social, mobile and open organizations. Join us and hear customers explain how they are driving innovation by making business processes social and raising the social IQ of every employee. Discover how you can leverage Chatter to drive efficiency, engagement and productivity while taking a look at features live with Summer '13

A gap exists in most organizations between the highest performing sales teams and everyone else. How can it be that in the same environment and under the same conditions, some sales reps achieve outstanding results while others struggle just to make their quota? Work.com combines seamlessly with Sales Cloud to provide organizations with the world’s leading sales performance management solution. Companies using Work.com and Sales Cloud can connect their reps to deliver peak performance across their sales organization by combining vital content about leads, accounts, opportunities, and forecasts with proven sales performance management tools like social goals, coaching, thanks, and calibration.

Hear from a panel of Salesforce customers from subscription-based and ad-supported media companies. Gain insights and best practices on using Salesforce across marketing, sales, service to become more connected with your customers and advertisers.

Ultimately, work gets done around content – much of it in stacks of folders. (dubbed “pile-based technology” by The Daily Show). When you add people and processes to the mix, it can get ugly fast. Learn how SpringCM Content Cloud Services, powered by advanced workflows and protected by enterprise-class security, fits the requirements of salesforce.comcustomers – enterprise, commercial, and public sector.